Uncategorized Google Hummingbird Update Leave a comment Get The Complete Overview on Google Hummingbird Update September 2013, Google announced an algorithm update named “Hummingbird” update. The name hummingbird represent precise and fast data retrieval over search. Before moving deeper let’s first understand what is hummingbird. Hummingbird is for the search query which user perform over Google Search Engine. Hummingbird update paying more attention to each and every word of the query and based on that fetch the result. Now what the difference between the Hummingbird and normal search that was performed before the implementation of it? Previously when people enter the query they fetch the result based on the keywords that perfectly matching it. In case of hummingbird, they evaluate each and every word of the query and fetch the result based on that. To understand it clearly let’s take an example: John is putting a query “Which is the best car to buy in India with best mileage” over search engine as per hummingbird it fetch those result which perfectly matching with each and every word of the query. But in previous case, just before the launching of hummingbird update, based on keywords Google fetch the result. So, to get the advantages of Hummingbird you need to integrate the long tail keyword in the content part of the website. In the below printscreen you can see we put a query “why AllJobsHub is one of the best job portal” and based on that it fetch those result which perfectly matching the query by evaluating and each and every word of the query.