Google Panda Devaluing vs Demoting Insight

Recently Google two major updates hits the google algorithm in real time. Google Penguin latest update 4.0 run in real time and evaluate the website on page by page basis. Now Penguin can hit the single page or complete website if it violates the guideline. But Google Panda work in a different way. Google Panda demote the ranking for the website and its targeted keywords that not following the guidelines and we call it “Panda Devaluing versus demoting”.

As we already discussed how the Google Penguin will work and how it going to evaluate the website on real time in my older blog –“Google Penguin 4.0”. With Panda the case is totally different. Now Panda Algorithm will not demote the link or website it only adjust the ranking of the website relating to targeted keywords.


Deep Insight of Google Panda – Devaluing vs Demoting

  • 1. Now Google Panda is no longer a penalty. It can only affect the ranking of the website.
  • 2. Evaluate the website on the basis of on-page quality and adjust the on that basis.
  • 3. As per Barry Schwartz if 80% part of the website is worst and not following the guidelines, Google Panda going to demote that particular some part of the website.
  • 4. This new system of ranking adjustment was done to avoid the game of gambling over search engine.
  • 5. If you make the recommended changes Google soon help you to maintain the website ranking on targeted keywords.




Google Penguin 4.0 Rolled Out Completely

On Oct 13, 2016 we come to know that the Google Penguin 4.0 is fully rolled out. All those who were previously affected with Penguin can see the lot more changes, If you have made the required changes. On 23 sept, 2016 google launched the 4.0 Penguin update which would run in real time. Now on 13 Oct it rolled out fully.

Benefits after complete rollout of Penguin 4.0

  • 1. Good news for all websites that were previously affected by Google Penguin.
  • 2. If they made the required change can see improvement in their traffic and keywords ranking using Google Analytics.
  • 3. Penguin 4.0 runs in real time and make perfect evaluation on link by link basis. So, those who following the guidelines will be benefited


How much time Google takes to rollout Penguin 4.0 completely?

To roll out completely Google takes 20 days. Now it will run in full fledge and evaluating all the web data in real time.




Best Tips To Get Recover From Google Penguin Update

Google Penguin Update always evaluates the website in terms of spammy Backlink and if the website found then they are the victim of Google Penguin. On regular interval Google introduce such update to reform the webspam.


Method To Recover From Penguin –

  • 1. If you know the links that lead to spam. You can directly contact the webmaster of the website and ask them to remove link. This will be the perfect way to remove the spammy backlinks.
  • 2. Other way is to Use Google Disavow Tool. Under Google Disavow tool you need to upload the file which contains the links which you want to disavow.
    Below we are going to demonstrate the process of extracting backlinks from Google Webmaster/Google Search Console and then how to Disavow links.

    Method of extracting the backlinks that can be spammy –

    Open Google Search Console previously known by Google Webmaster

    • https://www.google.com/webmasters/
    • Click on the site you want
    • Dashboard –> Search Traffic –> Links To Your Site
    • Move on the section “Who Links the Most” –> More
    • Click on “Download more sample links”.


For detail please have look on the enclosed image –

google-search-console

Evaluate the links once downloaded. Once you identify the links that seems to be the reason for spam. Create a text file with.txt extension and integrate all the links that you want to disavow.

Guidelines To create File

  • 1. One link per line
  • 2. Each line must begin with # (hash).
  • 3. Include additional information relating to link.

Note: This file only contains the links that you want to disavow.


Example:

#abc.com removes most of the links, but missed following

http://spam.abc.com/abc/comment.html

http://spam.abc.com/abc/comment3.html

#contacted owner of bcd.com on 1/1/2016

# ask to remove link but not getting response


Upload the list over Google Disavow tool –

  • 1.Move to Disavow tool i.e. https://www.google.com/webmasters/tools/disavow-links-main
  • 2. Select Your website which you want.
  • 3. Click on “Disavow links” button.
  • 4. Upload the file which you have created.

Note: Don’t upload the new file. Uploading new file remove the older file.

This way you can request the Google to remove all the spammy links.

The process of link removal can take several weeks.

The below image give you the detail overview of Disavow Tool.



google-disavow-tool



Google Penguin 4.0 – Run in Real Time and will be The Last Update

On 23rd Sept 2016, Google announced Penguin 4.0 algorithm update. Google says now Penguin will run in real time as a part of core search algorithm.

The last penguin update was recorded 2 years back. This is one of the major update and going to be the last Penguin update. As it is going to be the part of core search algorithm and run in real time.

We already explain in detail Google Penguin Update. The first update was recorded in year 2012. The main motive of penguin update is to filter the sites that have spammy back links.

Penguin 4.0 is a good sign for all the websites that was hit by last update. Now they can be free from Penguin.

Is Penguin 4.0 is 100% live?

The Google Penguin 4.0 is not fully lived. It is still rolling out and it takes more time (few weeks) to live. Google not yet confirmed how much time it takes.

Is Penguin 4.0 is much faster?

The new update is compare to be very fast and you can see the results are much faster. The most important thing about penguin 4.0 is that it is more pages specific this time not sites specific.

Now ranking of web pages will be evaluated on the basis of spam signal passed by Penguin. Not the whole website will be affected only page that violates penguin guidelines we be the victim of this update. But it does not mean that it will not hit the complete website. If a website not following the guidelines and having spammy backlinks Penguin can hit the complete website as well.


What are the major differences Penguin 4.0 have as compare to older Penguin update?

  • 1. Penguin 4.0 runs on real time as a part of Google core search algorithm.
  • 2. It evaluates the website on page by page basis. It can hit single page, multiple pages or complete website. Older update hits the complete website.



Get The Detail Information on Google Penguin Updates

Google launched the first Penguin update in year 2012, April. Before moving in detail we would like to discuss in detail what is Google Penguin? Google Penguin is a set of Algorithm and Data refreshes to improve the search query result over Google Search Engine. The main aim is to the perfect result based on the query.

Google Penguin basically evaluates the website on the basis of spammy Backlink. Website that has spammy backlink will be a victim of Penguin update or refresh.

The main motive behind launching the Google Penguin is to filter out the “Webspam”.

Evaluation Process of Google Penguin –

  • 1. Evaluating the website and its associated webpage in terms of link spamming. How many spammy backlinks they have?
  • 2. Is the backlinks matching the theme of the website?
  • 3. Publication of duplicate content over third party site to acquire backlink and improve traffic.
  • 4. Buying too many backlinks in short period of time from non-related websites.
  • 5. Keyword stuffing artificially to boost the ranking.
  • 6. URL Redirecting.


The difference between Penguin Update and Refresh

Most of the webmaster are not aware of the difference between Penguin Update and Refresh. The major difference between the two is –

If the Google is making any changes in the Penguin Algorithm like adding of new quality standards or modifying the algorithm than it is called Penguin Update whereas On a regular interval Google use to evaluate the website as per the algorithm standard without making any changes in algorithm. This means it’s a refresh. In case of Penguin Refresh they are not modifying the algorithm they just evaluate the website as per the algorithm standards.


List of Penguin Release –

  • 1. Penguin 1.0 was fist launched on April 24, 2012. Impacted around 3.1% queries over Google Search Engine.
  • 2. Penguin 1.1 was launched on May 26, 2012. Impacted less than 1% queries over Google Search Engine.
  • 3. Penguin 1.2 was launched on October 5, 2012. Impacted around 0.3% queries over Google Search Engine.
  • 4. Penguin 2.0 was fist launched on May 22, 2013. Impacted around 2.3% queries over Google Search Engine.
  • 5. Penguin 2.1 was fist launched on October 4, 2013. Impacted around 1% queries over Google Search Engine.
  • 6. Penguin 3.0 was fist launched on October 17, 2014. Impacted around 1% queries over Google Search Engine.
  • 7. Penguin 4.0 was rolled out on 23 Sept, 2016.


Now, how will you know you are the victim of Google Penguin?

Sudden drop in search engine traffic to your website – Explore the Google Analytics account and check the overall traffic. If it’s suddenly drop it means you may be a victim.

google penguin update

How to overcome from Penguin?

If your website is the victim of Google Penguin and want to get recovered. Very soon we going to post the new blog which guide you how to recover from Penguin update.

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