Google search console releases a new tool – URL inspection tool

On 25 June 2018, Google search console releases a new tool called URL inspection tool. In this article we are going to discuss in detail a) what is Google inspection tool, b) what are the motive of launching such tool, and c) how to use it.

What is URL inspection tool?

The URL Inspection tool provides the detailed overview of the most recently indexed version of the webpage. Help you to get all the indexing and related information.

You can find following information –

  1. a) Is page indexed over Google search engine?
  2. b) When last crawled?
  3. c) Is the page included in sitemap.xml?
  4. d) Is indexing attribute specified in page meta tag?
  5. e) AMP page indexed or not?



How to use URL inspection tool?

Below step by step process help you to get the complete overview of using URL inspection tool to check the webpage indexing current status.

Go to Google search consolehttps://www.google.com/webmasters/tools/

Select the property” by clicking on it.

After that click on “Try new Search Console” from the right top corner. Here, you can see the “Search console” beta version.

url inspection tool

Click “URL Inspection” from the left side panel.

url inspection tool testing

Enter the URL of your website in the “search” bar. You can check the URL current indexing status for the property you have. You cannot test the status of your competitor or other website that is not part of your “Google Search Console” property.

After entering the URL, it takes few second to retrieve the result. Below, is the screen.

retrive data using url inspection

Once the retrieving is done, Google URL inspection report fetch the result with detailed information. Here, is the report that you get after test completion.

URL inspection tool report

The motive of launching URL Inspection tool

The main motive of launching inspection tool is to help user to get the detailed information on the webpage indexing. Now, using this tool, you can perform the indexing and crawling testing of any webpage of your website. There are so many other tools are also available, but this is going to provide the more accurate information with detailed insight.


Google recently confirmed that it shortened search results snippets after expanding. Last year December Google started showing longer search snippet – 250 to 300 characters. Therefore, many webmasters or SEO professional increased the length of Meta description to make perfect use of length on Google search result page.

Recently we have noted that Google reduced the length of search snippet. Last week we noted the change. Google also confirmed that they had reduced the length of search snippet (Meta description).

There are so many questions webmaster, and SEO professional have relating to the new update.


What should be the length of Meta description?

Google Meta description has no fixed length. Based on the search query Google dynamically fetch the content in the form of snippet from the web page.

Based on our survey we have identified 160 characters on desktop whereas on mobile 130 characters.




Should we change the Meta description?

Google advice does not make any changes in the Meta description. It dynamically fetches data from a web page.


Last week Google rolled out the mobile first indexing. Now Google is going to evaluate every website on the basis of mobile first indexing. Also, Google started sending the notification to the webmaster via Search Console.

Last year Google clearly stated that they are going to roll out Mobile first indexing in the mid of 2018.


What is mobile first indexing?

Google mobile first indexing is a process where Google boat crawl and index the mobile version of the site. With the growing number of mobile phone, Google started indexing the mobile version of the website.

Previously Google has different indexing criteria for mobile and desktop user. For all the user, using a desktop, Google shows desktop version whereas for mobile, mobile version. Now with the growing use of mobile phone, Google introduced the concept of mobile-first indexing. For that website that doesn’t have the mobile version/mobile-optimized site, Google index the desktop version.


Why did Google shift to Mobile first indexing?

With the growing use of mobile phone, Google decided to introduce the mobile first indexing concept. The desktop indexing can create a problem for the mobile user. So, in order to server, the mobile user better Google mobile first indexing is the best option.




What to consider to get ready for mobile first indexing?

Get ready for mobile first indexing, you should have following-

  1. 1. Responsive design
  2. 2. Ease of use over mobile
  3. 3. Speed of site

A perfect mobile site is one that looks good over mobile, easy to navigate and load faster.

Here, is the checklist for mobile first indexing –

  1. 1. Responsive design – To rank well on mobile first indexing you must have responsive design. A responsive site is one that fits every screen.
  2. 2. Mobile optimized content – There are so many websites that claim to be responsive website, but their content is not responsive.
    A mobile optimized website is one that offers perfect usability over a mobile phone in terms of content, videos, and images. Don’t hide content.
  3. 3. Create website and webpage as per mobile user – Most of us are still creating website as per desktop user and then transform it as per mobile user. But as per the recent study, we have identified that around 60% of user are using a mobile phone to explore the web.
  4. 4. Fast loading time – Website must load fastly over mobile. The loading time should not be more than 3 seconds.


You can use mobile responsive testing tool to check the responsiveness of the website, and this helps you to get the detailed information about the responsiveness issue.


Non-HTTPS Sites Going to be Not Secure

Google Chrome going to treat every non-HTTPS sites to be treat as a not secure site. This update going to be roll out in July 2018. Google start evaluating website every website on the basis of secure and non-secure website.


What is Google Security Update?

To make web more secure Google start evaluating every website on the basis of HTTPS and non-HTTPS. Using Google chrome browser Google start evaluating every website and in the mid of 2018 going to roll out this security update.
The main motive of this update is to provide secure site to the user and also make web more secure. This update is expected to roll out in July 2018 with Google Chrome 68 release.

Google always giving preference to HTTPS site. It also count this as an important ranking factor. Site with HTTPS getting more organic visibility as compare to non-HTTPS sites.


What are the benefits to switch from HTTP to HTTPS?

There are so many benefits when you switch your website from HTTP to HTTPS –

  • 1. HTTPS is one of the important SEO ranking factor. Website with SSL getting advantages in SEO as compare to non-HTTPS site.
  • 2. Make site more secure and protected.



How to switch from HTTP to HTTPS?

  • • Always start with the test server. This helps you to test every single implementation.
  • • Check the current version of the website in terms of crawling, indexing, and more. This helps you to check the website current status and get ready for the migration to SSL.
  • • Crawl the current website so that you know the current state of the website.
  • • Get the security certificate and install it on your server. Based on server to server it varies. So, before starting to install the security certificate, read the documentation and perform the step by step process.
  • • After implementation of security certificate, you need to update the database, script, image and all the reference of the non-secure site.
  • • To make it search engine friendly you need to update the canonical tag.
  • • Perform all the required changes like OG meta tag, URL and other.
  • • Update the sitemap.xml file by update the all the URL using HTTPS.
  • • In order to check the indexing, crawling and on-page of a website run screaming frog. This helps to get the detail SEO on-page report and using that report we can check which version of the URL is index and crawled. Also helps to get the broken link.
  • • Update the robots.txt file.
  • • Once you are done with all the required changes, you can Go Live.




Last year December 2017 Google introduced an algorithm update called “Maccabees Update”. Most of us not aware of this new update. Here, I would like to bring the deep insight on this.


What is Maccabees update and its impact?

Different people have different thought on Maccabees updates. Based on the webmaster experience and survey what we get are listed below –

  • • Some faced drop in organic traffic of their website over mobile because of missing some on-page SEO activities.
  • • Some faced drop in desktop traffic because of missing some on-page SEO activities.
  • • Some faced drop in overall traffic due to having backlink from websites that has lots of ads.
  • • Some has not seen any change in their overall traffic and user experience.



How to overcome Maccabees update?

Check the data using Google search console and Google analytics. Evaluate the traffic data corresponding to each landing page. If you find the drop in the traffic it may be because of Maccabees update.

The best way to overcome Maccabees update is to perform following –

  • • Block user-generated content to get indexed by the Google search engine.
  • • Target right keyword for each page.
  • • Make proper use of Schema.org to help Google better understand the content.
  • • Check the backlinks analysis properly.
  • • Check the responsiveness of the website.




Google speed update becoming ranking factor for mobile search

On 17th Jan 2018 Barry announced that Google is going to introduce “Google Speed Update” as a ranking factor for mobile search from July 2018. This algorithm is designed basically for the mobile search. This update will be going to affect a small percentage of a search query for the mobile search.

Who going to affect?

Web Pages with the slow loading time will be impacted. Google is going to incorporate it in July 2018. So, webmaster having enough time to improve the loading time of a web-page and get ready for the update.

To optimize the loading time Google introduce two major tools that help to optimize website speed-

1. Google PageSpeed, Google recently updated the Google PageSpeed tool by providing the real-time webpage speed score. Try it now and find out the detail about how to sort page speed issues.

How to use

  • a) Open the PageSpeed Tool
  • b) Enter the webpage URL and click Analyze



2. Lighthouse seems to be perfect to check the loading time of a website over a mobile search engine.

How to use

  • a) Open Incognito windows using chrome browser
  • b) Put webpage URL in the address bar and hit enter button
  • c) Go to the browser setting -> More Tool ->Developer Tools-> click “Audits”
  • d) Perform the test

These two tools work perfectly to optimize the loading time of a webpage.


Will Google Speed Update going to affect crawling and indexing?

Google Speed update will not going to affect the crawling and indexing of a website. This will impact the ranking of slow loading time over mobile search engine.




Google keeps on modifying the search engine overall behavior and information presentation. However, we have notice an increase in competition to rank top and a part of that most of the top ranking keywords are not performing that much traffic as we previously generate.

In this article, we are going to discuss in detail how we can implement the featured snippet over Google SERP. Before moving on detail let’s discuss in detail what is featured snippet?


What is featured snippet?

Featured snippet is a presentation of information in a more interactive way on the top of SERP organic results for all the query on which webpage rank.

The purpose of featured snippet is to answer the user query in a better way. It presents the information on the top of the Google’s organic search result page in the form of paragraph, list, and table.


What are the types of featured snippets?

There are three types of featured snippets –

  • 1. Paragraph
  • 2. List
  • 3. Table

Below we have specified print screen of all the three types of featured snippet –

featured-snippet-paragraph


featured-snippet-list


featured-snippet-table

How to implement the featured snippets?

Its not compulsory to have schema.org or rich snippet on your website. If you have implemented the content in a structured way, Google automatically detects and present the information in a form of featured snippet for the keywords that ranks in first page of Google SERP.

Here, are the techniques to present the information over website that helps to implement the featured snippets –

Keywords identification

  • 1. Create the content as per the search query for which you are ranking (data as per Google search console).
  • 2. Identify the set of questions for which you rank in Google SERP. You can get the data using Google Search Console – search analytics. Use the filter option to identify the questions based query by using how, when, what, why, and more.



Web-page optimization

  • 1. Create the content as per the search query for which you are ranking (data as per Google search console).
  • 2. Identify URL corresponding to each question for which you are ranking in Google first page/
  • 3. Corresponding to that query optimize the content by answering it.
  • 4. Specify the answer in short form not more than 50 words. Later in the same web page you can explain the answer the query in a structure way. For example if we rank on first page of Google for “how to buy a car”, we can optimize the page by answering the question in structure way. The first paragraph should not be more than 50 words and this paragraph answer the question. In the later paragraph, we can structure the content relating to the same topic in more detailed way.
  • While structuring the content, you need to focus on using the same container when answering the question. Content should be user friendly and completely related to answer. The content should be written in a natural way.

Evaluate the result

  • 1. After making the changes, you need to evaluate the behavior of query using Google Search Console or Google SERP.
  • 2. If its implemented in a perfect way, you can see a drastic increase in the click through rate (CTR).


Shall we integrate the Schema code or not?

There is no harm of implementing the Schema code on you website or blog. But for the featured snippets you need to have the structured content and approach specified above.


Google New Longer Snippet


Have you noticed Google’s new longer snippet in search engine result page? Recently Google search engine increase the length of Meta description from 165 characters to 250 to 320 characters.


What is Google new longer snippet?

Google new longer snippet increased the number of character to be shown on Google search engine result page. The main motive of launching is to present the information in more detailed manner over search engine. Now the Meta description characters limits increased from 160 to 165 characters to 230 to 320 characters.

In the below screen you can see the longer snippet. I searched for “blog commenting techniques” and Google return the result with longer snippet.



longer text snippet

When Google launched longer snippet?

The fist I noticed this in the beginning of November 2017. Now Google automatically start converting the data over the search engine result page in longer character form. Based on the website page content Google robot collect the information and fetch it as Meta description over Google search engine result page.

Based on our review, we identified that Google recently converted around 51% of the snippet to longer snippet. From the page content Google collect the information and fetch it as longer snippet. Within 40 days Google converted 51% of data.

Google implemented this for both desktop and mobile user. Not only on desktop but also on mobile you can see the same longer snippet.




How we to proceed with Google new longer snippet update?

The best way to move ahead with new longer snippet is to have good quality content on your web page. But make sure that the content length should not be too lengthy. The more lengthy content can annoy the mobile user.

The best way to deal with this new update is to prioritize the web pages of your website for which you are receiving good traffic. You can start re-writing the long Meta description for each page and using Google webmaster – “Fetch” start submitting the pages for quick indexing. After doing so you can see a significant increase in the overall traffic of that pages and also record high keywords ranking.

Google Mate description is no longer a ranking factor. It only helps in improving the CTR (click through rate). So, to make better impression and improve CTR start optimizing the Meta description with longer snippet. The best recommended size would be 230 to 320 characters.




Mobile First Indexing Recommendation


Very soon Google is going to roll out mobile first indexing algorithm. So, many webmaster having so questions in terms of moving the mobile site to responsive version and much more. From search engine land we came to know some useful recommendation that Google is suggesting in terms of mobile first indexing.

Google has recently published detailed information on moving m-dot site to responsive. This information seems to be very effective for all the sites those who want to move to mobile version. Also Google suggesting some implement techniques relating to mobile version of the website and this need to be responsive, before the mobile first indexing roll out.


Below are some useful tips that can work amazing to move ‘m’ dot domain name to responsive –

  • 1. At the very first you need to make your responsive site ready as soon as possible.
  • 2. Perform 301 redirect for all the old mobile version URLs to new page URLs this are responsive. Perform on URL basis using 301 redirect, redirect the old URL to the responsive URL.
  • 3. You can use rel=canonical for all the responsive URLs. So, that correct url will be indexed.
  • 4. Remove any mobile-URL specific configuration like conditional redirects or HTTP header.




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Google Incorporated 30 languages to Voice Search


On 14th Aug 2017, Google incorporated 2 more languages in voice searches i.e. Swahili and Amharic. These two languages are the most popular African languages. Also make it possible to use emojis with voice typing. After incorporating these two languages the number of supporting languages increased to 30.



supporting language to Google voice searches

Below are the lists of all the supporting languages by voice search –

  • Amharic (Ethiopia)
  • Armenian (Armenia)
  • Azerbaijani (Azerbaijan)
  • Bengali (Bangladesh, India)
  • English (Ghana, Kenya, Nigeria, Tanzania)
  • Georgian (Georgia)
  • Gujarati (India)
  • Javanese (Indonesia)
  • Kannada (India)
  • Khmer (Cambodia)
  • Lao (Laos)
  • Latvian (Latvia)
  • Malayalam (India)
  • Marathi (India)
  • Nepali (Nepal)
  • Sinhala (Sri Lanka)
  • Sundanese (Indonesia)
  • Swahili (Tanzania, Kenya)
  • Tamil (India, Singapore, Sri Lanka, Malaysia)
  • Telugu (India)
  • Urdu (Pakistan, India)


How this was possible to incorporate all these languages?

Google worked with the native speakers and collect the speech samples and using this process, Google trained their machine learning models. Using this techniques, they developed their machine learning to understand the sound and words of new languages.

Before making it live Google performed so many tests to check the accuracy of language integration and how it was performing as per the user queries.


One more announcement by Google –

Google is also going to add these new languages to its cloud Speech API and this will work perfect with other apps like Google translator.




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