Google Mobile Test Update


Recently Google made an announcement on “Google Mobile Test Tool”. Previously this tool helps you to identify the loading time of your website over desktop and mobile. Recently Google made some advancement and modify the tool by enhancing the functionality. Using this tool now you can test the loading time of your website and also help you to know much visitor you are losing due to more load time in comparison to your competitors.

As previously this tool offers you the functionality of how to make your site faster and optimized as per search engine guidelines. Also providing the grade in terms of loading time over Mobile and Desktop.

So, now using this tool you can check how much visitors you are losing as compare to your competitors by having higher loading time.

Test now your website loading time using the enhanced feature of “Google Mobile Loading Time Testing Tool” and how can you maintain the traffic on your website without losing any visitor.


Below is the link of testing the website mobile loading time –

https://testmysite.thinkwithgoogle.com/


Below are the steps you in order to test the mobile loading time –

  • 1. Open the above mentioned URL.
  • 2. Tool page will open. Over there write your website URL.


  • mobile loading testing tool

  • 3. It will take few minute to load the result.
  • 4. Once the complete evaluation done i.e. 100%, you can see the result. Below is the screen shot of my website.


  • mobile loading time score

  • 5. You can also see the comparison, in terms of how much visitors you are losing as compare to your competitors.


  • industry comparison

  • 6. You can see the suggestion from the tool that how you can reduce the loading time. Below is the screen.


  • speed up suggestion




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Google Posts Is Now Live On Google My Business

On 22nd June 2017 Google announced that Google Post going to be live now for all Google my business users. Google post is finally available to all small businesses. The content will appear on both Google Search and Map result.

This is launched for small businesses that use Google My Business. User can access all the post by moving into its Google my Business and move over the post section. Over there they can see all the post corresponding to that.

To have access to this you need to open the below URL –

https://business.google.com/


Here, just move onto the “Posts” section and you can see all the post corresponding to that Google My Business Account.

Below is the screen of “Google My Business” account. You can see on the left hand side there is an option of “Post”. So, by clicking on “Posts” you can see all the post.



google my business

I have not posted any post that’s why its not showing any post in my Google My Business account.


Now, let’s move on how to create a post.

While creating a post you have lot more options i.e. text (100 to 300 words), Title (Start and End date). Based on your requirement you can specify the call to action button like “learn more’, Sign up”, “Buy”, “Get Offer” and more.


Below is the screen shot –



create post

As per Google this going to offer following benefits –

  • 1. On daily basis you can share the special offer and encourage customer to avail the benefits.
  • 2. For all your upcoming event you can tell the customers in advance about the same.
  • 3. You can showcase your favorite products.
  • 4. Using call to action text you can connect to your customer instantly.

The Post will be available on both Google MAP and Google Search Result.


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Attention Mobile First Index Going to Rollout

Very soon Google going to launce mobile first index. So, it’s very important that webmaster need to make M dot domain responsive. Otherwise it can loss all its visibility.

As per mobile first index Google going to give preference the responsive website as compare to non-responsive website. We have published on blog post relating to the same. For detail information about what is “Mobile first Index” ? Explore it now.


Below are the advice that you should know about mobile first index

  • 1. Google recently announced that they soon going to roll out the “mobile first index” and they want to warn all the M dot domain that they need to make it responsive. So, that the changes of losing the visibility and indexing over search engine can be reduced.
  • 2. If the webmaster planning to make their M dot domain responsive after “Mobile first index” rollout, then Google will fully index all your content and URL. The overall migration process will take longer time in terms of URL and content updation.
  • 3. At present google give preference to desktop-first index. As per the growing need of mobile user, Google decided to force “Mobile First Index” soon for the M dot domain. After the roll out Google will not index anything. It evaluates the as per the update.


Below are the perception that most of the webmaster thinks in terms of optimization

Most of the webmaster thinks that on mobile site it’s perfect to show less content as compare to desktop version of the same site. But as per Google this can leads to change in ranking over mobile search as compare to desktop search.

The best practice is to use the same content on both desktop and mobile site. Also have the same user experience.



m dot responsiveness

Deep Insight on “Mobile First Indexing”

  • 1. As per Mueller “mobile first index” will roll out on site by site basis. In a form of batch Google moves sites in this new indexing program.
  • 2. Going to launch this in 2018.


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Google New Structured Data for Job Listing

Yesterday Google made an announcement relating to the “Structure Data for Job Listing”. If you have a website that offer jobs than its a great changes for you to list out the jobs over Google Search Engine Result page using this new structure data.

The listing of job will be presented in more attractive way using this new structured data. This will be the part of “Google for Jobs“.


Now let’s move on how to get your job listing over Google.

  • 1. We need to make sure that the crawler can crawl the job post.
  • 2. Below are the main properties that the markup must have to define to create the job listing over Google –

    baseSalary – This will include the base salary of the job.

    datePosted – Job posting date. When the job posted.

    educationRequirements – Education requirement for the job.

    employmentType – Which of employment full time, part time, temporary, intern, etc.

    hiringOrganization – Which company organizing the job opportunities.

    incentiveCompensation – If there is any bonus or incentive exist in the job.

    industry – Which type of industry is this?

    jobBenefits – List out the benefits associated with the job.

    jobLocation – What will be the job location.

    qualifications – What specific qualification required?

    responsibilities – what are the roles and responsibilities associated with the job.

    salaryCurrency – Salary currency need to specify using salary code.

    skills – Is there any special skill required for the job?

    title – The main title of the job.

    validThrough – Need to specify till when this job is valid. For which time frame this job is open.

    url – Need to specify the url of the job.


What are the benefits of having Job listing over Google?

  • 1. Easy visibility for every single job over search engine with an attractive User Interface.
  • 2. Job seeker can make various kind of filtration in order to find the right job.
  • 3. Also benefit for the webmaster to generate traffic to job.


Explore Top 5 Latest Blogs

1.Exit Rate Vs Bounce Rate

2.Detail Overview on Google Dynamics Search Ads

3.Use of 301 Redirect and Canonical Attribute

4.Google Guidelines on Pop-up

5.Google Testing Personal Filter




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Detail Overview on Google Guidelines on Pop-up


Now a day’s most of us use their mobile phone and tablet to access the website, forum, blog and other web document. To provide the more accurate information and in right way Google introduce a guidelines relating to “Pop- Up”. All the webmaster need to follow the guidelines specified by Google. In this blog we going to explain the guidelines.

Before moving to the guideline let’s first understand why Google introduce this?

Previously user use to access the website using desktop and over desktop user can easily manage the pop-up i.e. closing/clicking on pop-up.

The pop-up restrict user to access the complete information or website over the mobile. To sort out such kind of problem Google introduce some guidelines.


Why these guidelines are important?

If the website don’t follow such guidelines the website may lose their ranking/visibility over Google Search Engine Result page.



mobile popup guidelines

Why Google introduce this guidelines?

As mobile having an average of 5 inch screen and Popup can leads to frustration in terms of accessing the website information. Due to that Google in the bigning of 2017 introduce an update relating to popup.

Now, let’s explore what are list of pop-ups that will be flagged by Google?

  • 1. Popup that covers the main content of the page when a user land on the page.
  • 2. Popup that disable the background content and restrict user to close it.
  • 3. Popup that appear just above the first content fold and pushing the content below the fold.


How can you make your website mobile friendly?

  • 1. To make your website mobile optimized you need to follow the pop-up guidelines.
  • 2. Need to make your website fully responsive.
  • 3. Content should be easy to download.
  • 4. Easy to navigate on any part of the content.
  • 5. Links and button are easily to view and clickable.
  • 6. Compatible with different mobile devices.


website mobile optimization

If you want to test the mobile responsiveness of your website please use the below link

https://search.google.com/search-console/mobile-friendly

This helps you to know whether your website is responsive or not. Also provide the detail report relating to the issue your website having in terms of responsiveness.




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