Website loading time consider to be one of an important ranking factor. The most popular search engine, i.e., Google considers around 200 factors to rank a website and out of 200 “website speed” is considered to be one of an important factor. In the binging of 2018, Google stated that it is going to evaluate a website from a mobile perspective and for this purpose, Google going to roll out – Mobile first indexing, AMP, Google speed update, and Mobile search ranking update.

As the use of mobile phone is increasing at a very rapid rate and most of us are prefer to use mobile phone/smartphone/tab to explore the web. To provide the better user experience Google enforcing such update. Also, Google giving enough time to all the webmaster to get ready for such update and prepare their website in such a way that it will not hit them.

Now, let’s move deeper into the significance of having good website loading and how to achieve perfect loading time?


How to achieve a perfect loading time?

In SEO, we constantly need to evaluate a website and web pages regarding loading time and Google Updates. The best way is to keep up to date with updates and use tools.

Based on my detail study, I identified that Google is giving more preferences to user engagement and loading time. Now, how we can achieve the perfect loading time? The best way is to use following tools to check the loading time of a webpage and come up with right answer on how to sort loading time-related issues–

  1. 1. Google Page Speed Insights
  2. 2. Pingdom
  3. 3. GTMetrix
  4. 4. WebPageTest



Each tool are having a different set of data and evaluate a website/webpage on different parameters. Based on the data you can check the performance of your website/webpage. I would like to share some of the most interesting ways to work on optimizing the loading time of a website.

If you have small website having few pages, you can create a data containing following information relating to every page–

  1. 1. Google mobile score
  2. 2. Google desktop score
  3. 3. Loading time
  4. 4. Page size
  5. 5. Average number of request

However, if you have a very big website with thousands of pages, you can categorize the page by Homepage, main category, blog-post, press-release, child category, and popular product page. Collect the information on parameters mentioned above. This seems to be the most effective sampling approach and helps you to get the insight on loading time issues.

Before initiating the loading time optimization, you must first collect the data as per field mentioned above and save in excel. After that start evaluating each page in detail using any of the tools. I like to recommend “Google Page Speed.” This provides the detailed insight with the recommendation.

Let’s explore on what basis Google page speed tool provides recommendation –

  1. 1. Image optimization suggestion
  2. 2. Render blocking java-script and CSS
  3. 3. Leverage browser caching
  4. 4. Server response time
  5. 5. Minify Javascript
  6. 6. Minify HTML
  7. 7. Minify CSS

Apart from that, this tool offers optimized CSS, Image, and Javascript.

Based on the recommendation, you can implement and see the result. You can also use other tools to check which resources are talking more time to load. Based on the loading you can optimize the resource and improve website speed. Perform the same process for every page, and you can experience the improved loading time. This leads to the improvement in website overall SEO performance.

Benefits of having fast loading website

  1. 1. Rank better as compare to slow opening site
  2. 2. Reduce bounce rate
  3. 3. Improve user engagement
  4. 4. Retain user
  5. 5. Improve mobile user performance


The Takeaway –

Website loading time is one of the most important ranking factors for both mobile and desktop search. To rank good and improve user engagement every webmaster must focus on loading time optimization.