Uncategorized Code Optimization As Per SEO 3 Comments Source Code Optimization Techniques As Per SEO SEO is one of the most effective ways to promote the website over web. This compare to be one of the cheapest platform of marketing. In this blog we are going to share the best practice of source code optimization as per SEO standards. The below mentioned points help you in managing the code optimization in a perfect way. We already have given detail input on the most important on-page SEO elements Now, let’s move on how to optimize the source code? Open the source code of a web page by pressing CTR + U Below screen will give you the overview of source code Search engine crawler use to evaluate the source code of webpage and by evaluating it helps to extract all about the page. So, optimization of source code is very important. This helps crawler to better understand each section of a page. Steps to find optimize the source code as per SEO standards URL optimization: 1. Always target the keyword in URL. 2. Keyword should be relevant to the page. 3. Use (-) dash operator as a separator between the two words. 4. Don’t include special characters and id in the url. 5. Length should be restricted to 100 characters. Example: Suppose i am having a website that contain mechanical engineer job in engineering jobs category. In such case the url structure would be: http://www.alljobshub.com/engineering-jobs/mechanical-engineer Title Tag Optimization Title plays a very important role for a web page. The catchy title attract visitor to land on your page. Important points to remember relating to title tag. 1. Title should include the targeted keywords. 2. Length should not be more than 65 characters. Search engine display the title in a pixel area. So, the maximum character it can display should not be more than 65 characters. 3. Include brand name in the title. This helps to create the brand awareness. Syntax: <title>Title of the page + Brand Name</title> Example: suppose i am having a page relating to mechanical engineer job. For the situation like this the title would be: <title>Urgent Requirement for Mechanical Engineer | AllJobsHub</title> Meta Description Optimization Meta Description plays a very important role for a web page. This gives you a brief introduction about a page. Important points to remember relating to Meta Description. 1. Meta Description should include the targeted keywords in a form of short description. 2. Length should not be more than 165 characters. Search engine display the meta description in a pixel area. So, the maximum character it can display should not be more than 165 characters. 3. Include brand name in the meta description. This helps to create the brand awareness. Syntax: <meta name=”description” content=”short description by including the targeted keywords + brand name” /> Example: Suppose i am having a page relating to mechanical engineer fresher job. The meta description would be: <meta name=”description” content=”Mechanical engineer fresher required. Interested candidate must explore the job description with AllJObsHub. Apply Now.” /> Heading Tag Optimization – H1 Heading tags ranging from H1 to H6. To optimize the heading tag in right way can make your more optimized. Following are the important optimization point relating to heading tag. 1. Every page must have one H1 tag and include the targeted keyword in heading tag in an ethical manner. 2. You can multiple h2,h3,h4, h5 and h6 keywords. Syntax: <h1>keywords</h1> Example: Suppose i am having a page on mechanical engineer. In such the H1 tag would be. <h1>Mechanical Engineer</h1> You can see here we have targeted the most relevant keywords in h1 tag. Link Optimization The best way to optimize the link is by using Anchor text. On important words/keywords you can specify the hyperlink. This help to establish the link. Useful tips relating to link and hyperlink: 1. Optimize the content part of a web page by using hyperlink on the important keywords/words. 2. The link should be relevant must match with the words. 3. This helps to transfer the link juice to the inner page of the website. Syntax: <a href=”url”>keywords/words</a> Broadly links are of following types: 1. No follow 2. Dofollow 3. Index 4. Noindex To get the detail idea on linking attributes and hyperlinking explore our blog on “Meta Robot and Linking Attribute”. Image Optimization Search engine spider cannot read the image. To make search engine crawler understand the image, must specify “Alt” attribute and name of the image. Having proper alt attribute and file name help crawler to understand all about the image. To optimize image you need to have following:- 1. Image should have alt attribute. 2. Target the keywords using alt attribute. 3. Image must have proper file name. 4. The alt attribute should not be very big. Maximum 3 or 4 words keyword you can use in image alt tag. 5. Image must have the proper file name. Syntax with example: <img src=”alljobshub.png” alt=”alljobshub” title=”alljobshub”/a> Note – 1. PNG based image are easy to merge with the background. 2. JPEG image are quicker to index over search engine. Few Important Points every webmaster need to keep in mind while optimizing the source code as per search engine guidelines – 1. Avoid excessive use of java script. 2. Avoid using of Frames. 3. The size of the image should not be very high. 4. The text and image should have 1:3 ratio. Follow us on social platform and get updated with “Digital Marketing Tips, Techniques and Updates”.