Why SEO & UX Matter The Most?

In last ten years, SEO expert experience so many changes regarding search engine performance. The search engine keeps on reforming their algorithm to provide the accurate information. In last ten years, Google made so many changes to improve the search behavior. The most famous changes are –

  • 1. Humming Bird
  • 2. Panda
  • 3. Penguin
  • 4. Region
  • 5. Possum
  • 6. Fred
  • 7. Google Mobile-Friendly Update

Now, Google is more concerned with user experience. To evaluate this Google start giving importance to both SEO and “User-Experience.” If website SEO is good and also taking care of user experience in right way, the website is going to achieve success from both user and search engine point of view.


What do all play regarding SEO and UX?

Heading

Headings are ranging from H1 to H6, and this tells search engine crawler and user the hierarchy of the content. As per the search engine guideline and for better user experience, a page must have only one H1 tag. This helps crawler and user to get the detail about what page is all about.

Apart from that, there are certain other heading tags, and web page can have any no. of them. However, use it properly by keeping in mind the user experience.


Website structure and navigation

The website must have proper navigation, and the user can easily navigate to any web page of a website from any page. Most of the website not focusing on the navigation and that leads to various issues in crawling and indexing over a search engine. Even user feeling complex to reach deeper into the website.

Website with proper structure helps the user to explore any page easily and navigate throughout the website. Also very beneficial to get search engine indexing with sitelinks. Based on the navigation and site structure, search engine algorithm automatically creates sitelinks for the website over search engine result page.




Page size and loading time

Loading time and page size seem to be important from both search engine crawler and user point of view. Web pages with less loading time get better indexing and user also like it because they do not have to wait for a longer period.

Website loading time is one of the most important elements of Google ranking algorithm.

There are various platform and tools are available that helps to check the loading time of the website. The most popular are Google PageSpeed Insight tool and GT Metrix. These tools seem to be perfect to control loading time of a website and improve its performance from both search engine crawler and user.

Search engine crawler not only evaluates loading time over desktop but also evaluate the same over a mobile device.


Mobile experience

Mobile experience includes so many factors that both search engine crawler and user consider.

  • 1. Loading speed
  • 2. Responsiveness
  • 3. Navigation and hierarchy
  • 4. Image

Apart from that mobile friendliness consider being the most important ranking factor for a website. In coming years 2018 Google going to roll out “Mobile First Indexing” algorithm and all significance will go to the mobile-friendly website.

Based on the technology development, most of us prefer to use a mobile phone to explore the website. To provide the better user experience search engine give more importance to mobile-friendly site.


Conclusion –

By reading this blog, you get a detailed overview of how search engine optimization and user experience is significance to rank higher over a search engine.

Start evaluating your website on the factors mentioned above and check how you are balancing SEO and user experience(UX).




Most effective SEO free tools to improve your organic visibility

I would like to reveal the best free SEO tools that can play important role to work smart and improve the search engine visibility. Whenever we are thinking of improving the visibility of website we always have in search of best SEO tools that provide the deep insight on ON-Page and Off-page element of a website. In this blog I would like to share most effective SEO free tools that helps to provide the detail overview of website relating to search engine optimization.

.

  • 1. Google Analytics – Google Analytics helps you to get the detail overview on the overall website traffic. The dashboard contains following – Realtime, Acquisition, Audience, Behavior and Goal. This helps to get the detail information on website traffic.
    This is one of the most essential tool and easy to configure and integrate over the website.
    Click here to experience Google Analytics.



  • 2. Google Search Console – Google webmaster/ Google search console is also known as one of most effective tool to check the health of website. It provides very detail information on website crawling, indexing, sitemap, robots.txt and security related issues. Click here to experience it. ()
    By following few simple steps anyone can setup Google Search console.

  • 3. Google PageSpeed Insight – Google PageSpeed Insight is one of my favorite tool to check the website speed over desktop and mobile. The calculation I done of the basis of speed of the site over desktop and mobile. If the website score more than 90 out of 100 it means website speed is perfect.
    Google PageSpeed Insight also provides the detail overview on factors relating to website speed. Also provide recommendation on how to optimize the speed. Experience it now.

  • 4. GT Metrix – GT Metrix is also one of the most widely known website speed analysis tool. This a free and easy to use tool, where you have to specify the URL of the website and click on analyze. This is most extensively used tool.
    It also suggest the area of improvement. Want to try click here.

  • 5. SEO Site Checkup – This is a free tool and most extensively used by small organization and digital agencies to have the clear overview on the website current status as per SEO. It provides score out of 100 based on your website current status as per search engine optimization.
    It provides a detail report which seems to be very impressive to get the area of improvement. On the basis of recommendation, you can apply the changes on the website and can see the difference in organic visibility of website. Click here and test your website.

  • 6. Google Adwords Keyword Planner – Most widely use tool to identify the targeted keywords. This tool provides the competition and average monthly searches corresponding to each keyword. Apart of that you can use to find the region specific most popular keywords.
    Using Gmail id you can use this tool by clicking here.

  • 7. XML Sitemap Generator– If you are a SEO professional you are aware of how significance XML sitemap is for a website/blog? XML sitemap is basically created for search engine crawler to crawl and index web pages instantly. Based on the priority score, search engine give weightage to each URL.
    There is no need to create it manually. You just have to enter the URL and click on generate button. This free tool can work only for small website that have 500 URLs or less.
    Download it and later can modify it based on your requirement.
    Want to create the xml sitemap freely click here.

  • 8. Copyscape Plagiarism Checker – One of the best tool to check the uniqueness of the content. The copyscape free account let you check the content uniqueness of a website. The premium account provides the more detail report relating to duplicate content. click here and check your Plagiarism.

  • 9. Bing Webmaster Tools – Bing Webmaster tools is similar to Google webmaster tool to check the website health status like – crawling error, indexing, search, and links.
    Most of the webmaster using this tool to check the status of their website.

  • 10. Open Site Explorer – Open site explore is one of the top tool by MOZ. This provides a detail on domain authority (DA), page authority (PA), spam score and inbound link details.
    The free account provides few number of sites under inbound links whereas paid account provide the complete detail.
    Want to check the DA, PA, Spam Score and inbound link click here.

  • 11. Google Trends – Google trends is mostly used for the purpose of identifying the trendiness of a topic. We can use it for multiple purpose for SEO purpose. Using this we can identify the trendiest topic.
    Use it identify the trendy topics for your blog.



  • 12. Schema Creator Free Plugin – If you have a website and want to create schema, you can have lot of options. My favorite is All In One – Schema.
    Schema helps to improve the website CTR. Implementing it in right way can be very helpful to present the information in much interactive way over search engine result page.

  • 13. Domain Authority Checker – The page rank concept was over, now to check the significance of a website depends on its DA and PA. DA and PA is calculated out of 100. The more score you have, it means more perfect website you have.
    We can use this tool for link-building purpose. Those websites which are having good DA and PA, can target them for link-building.
    Check this tool now.

  • 14. Robots.txt Generator – If you are struggling to find the right robots.txt file generator tool, here is the link. This tool helps to generate the robots.txt file.
    Robots.txt file is very important for blocking the content from indexing over search engine. Over every website there are certain files and folder that you don’t want to index. Using robots.txt file you can block those.

  • 15. Structured Data Testing Tool– Google provides a perfect structure testing tool. If you want to test the structured data that you have implemented over website is working perfect or not? You can use it and test your structured data.


Summary – The above list 15 most effective SEO free tools seems to be perfect to improve website/blog organic visibility over search engine. The most important is to use these tools in a correct way. Try it now and experience the benefits.




What are most effective SEO Tactics?


In order to rank high and improve visibility over on search engine, SEO play a very important role. Now a day’s almost every website adopting search engine optimization practices. There are so many SEO guru and professional using SEO strategies to rank website. Now, I would like to share most effective SEO tactics that can play very important role.



search engine optimization tactics

Competitor’s Analysis – Before starting a business or launching a website you need to evaluate the website of competitors. Identify at least 3 to 4 competitors in your nice industry and who are really doing well over search engine. There are lot more tools available that helps you to evaluate competitor’s website. If you budget you can start with MOZ tool. This is really very helpful in order to check the website.

Using this you can perform following –

  • • Evaluation of website on-page elements
  • • Check their targeted keywords
  • • How they have optimized their website
  • • How many backlinks they are having


Selection of Right Keywords – As per your product and business type you can create a list of keywords which you can think user will search over search engine. Once you have created the list of keywords, use Google Adwords- keywords planner. Using this tool put your keywords and checks its searches and competition.

Here, are tips that help you to choose the right keywords using Google Adwords keywords planner –

  • • Pick the long tail keywords which are having good searches.
  • • While searching the keyword use location keyword this will really very helpful inorder to gain visibility sooner.
  • • Don’t target very high competitive keywords during initial phase.


On-page Optimization– Last month we have published a post on SEO checklist. This is a complete list of on-page optimization. There are so many on-page factors that play a very important role in ranking a website over search engine. Some of the important on-page elements – keywords targeting, content quality, Meta tag, heading tag, image optimization, canonicalization, sitemap.xml, navigation and website structure, robots.txt and more. To get the deep insight on on-page optimization check out blog-post – Most important on-page element.

Here, some of the useful tips –

  • • Keep optimizing on-page elements on regular basis, search engine crawler loves updated site.
  • • Always focus on development of high quality unique content.
  • • Avoid old gray hat and black hat SEO strategies of keywords stuffing, publishing duplicate content and more.


Off-page Optimization-Off-page optimization is nothing but to develop the backlinks from the nice site of high authority sites. While doing off-page optimization don’t always focus on getting the backlinks. Always start to build the relation. I would like to recommend some of the link building practices that really helpful are Guest blogging, Blog Posting, Question Answer and Forum.

Explore our blog post- link building strategies to get the insight on how to gain back links.

On regular basis you must evaluate your backlink. Ahref is one of a best tool to get the detail on following types of backlinks-

  • • Broken link
  • • 404 link
  • • Check links and their importance in terms of domain authority and page authority



seo tactics



Explore Top 5 Latest Blogs

1.Important SEO Secret

2.Will SEO Die or Remain Till Search Exist

3.Get Deep Insight On Link Building Strategies

4.Social Platform To Build Brand Presence

5.Effective Tips To Find Guest Blogging Sites




Get the Digital Marketing Updates and Insight with AllJobsHub




SEO Secret – Every Business Must Aware off


Search engine optimization (SEO) has undergone so many changes in last few years – to make search engine result more accurate and relevant as per user query. SEO has been in the market from last one decade and during last 1 decade we have seen so many changes in overall search engine behavior. The most famous changes are Hummingbird, Panda, Penguin, Pussum, Mobile SEO, Pigeon, AMP, mobile first indexing, machine learning and much more.



seo secret revealed

I would live to reveal the secret of SEO. To make your search engine ranking high you need to follow below practices. These are the most important secret that most of us are aware of but not applying the same –

Need to keep yourself updated with the search engine behavior and algorithm

Those who are doing SEO or are into the field of SEO need to keep themselves updated with search engine updates and algorithm. The most famous SEO sites that provide the deep insight on search engine behavior are – Search Engine Land, Moz and more.


Always focus on creating the quality content

High quality and unique content is the utmost need of SEO. If your site has high quality content everyone loves. Not only user loves it but search engine crawler also loves it.
To create quality content you must have the deep knowledge of the topic and do some research as well. The detailed, unique and quality content is always having the high priority as compare to other content. Search engine loves to crawl quality and unique content.


Always focus on user experience

User experience is very important. In addition to quality content, we need to take care of the user experience. The user interface of your website should be perfect from both search engine crawler and user point of view. Also make sure that your website should be compatible with different devices. Search engine giving preference to mobile optimized website as compare to non-responsive website.


Build positive relationship. Don’t always involve in link building

Still most of the SEO professional thinks that by having more backlink they can gain the visibilities. Always focus on the quality content and make sure that it should be reachable to the target audience by sharing. Make your brand recognizable by having high quality content. So, focus more on building relationship not the links only. Good relation works perfectly for brand reputation for longer period.

Too many backlinks fro irrelevant sites can hit your site. Penguin especially works for the spammy backlinks.


Start your SEO plan with the long tail keywords

Always start your SEO activity by focusing on long tail and location based keywords. This will help to gain the visibility sooner and also helps user to know about your brand and services. Long tail keywords with location targeting seem to be the best option to get the recognition instantly over search engine.

Promoting short keyword at a beginning is not the right option. Once you gain the visibility on long keywords you can start working on short keywords.


Make proper use of keywords in the content part

Targeting right keyword in structured way seems to be the most important ways to communicate information to the search engine. While integrating the keyword you need to focus on the keywords density and placement.

The keywords should appear in a natural way within the content and make sure that the keywords density should not be more than 1.6%.


Make proper use of social platform

Now a day’s social platforms like Facebook, twitter, Google+ and Linkedin are very popular. These platforms can bring lot of user engagement to your site if used in a right way.

Target the groups and communities that are related to your site and keep sharing unique and quality content in these groups.

This can brings lot more user engagement and traffic. Apart of that Search engine consider social as a strong signal for site popularity.




Explore Top 5 Latest Blogs

1.Will SEO Die or Remain Till Search Exist

2.Get Deep Insight On Link Building Strategies

3.Social Platform To Build Brand Presence

4.Effective Tips To Find Guest Blogging Sites

5.Mobile First Indexing Recommendation




Get the Digital Marketing Updates and Insight with AllJobsHub




Will SEO Die or Not

Most of the SEO expert predicted that if SEO is not dead now, it will going to die soon. But this not the case, as per the detailed analysis, we identified that there are lot more modification in the way search engine works and evaluate a website. From last many years major search engine keeps modifying their algorithm to provide the most accurate result. If we talk about the most popular search engine – Google, we can say that in last few years we have seen so many updates like humming bird, penguin, panda, pegion, fred and so on. Now SEO is more focused towards the high quality content. As compare to traditional SEO we can say that there are so many changes to rank higher in search engine. Now ranking is more depends on the high quality content with proper optimization.

In last few years Google made so many advancements in its algorithm. All such changes were made to refine the searches and provide the more accurate results. Previously there were so many black hat SEO techniques were used by professional. The most common were keywords stuffing, low quality content, high keywords density, poorly optimized content, re-use of same content on multiple site and so on. To overcome such issues and to provide the more accurate result Google Search engine keep working on this area.



seo future

Now, the question comes why search engine changing their ways to evaluate a website

Here, we would like to evaluate the most important changes to make SEO more effective in terms of user query. Let’s consider Google and start elaborating the reasons –

Google Hummingbird

Google Hummingbird was launched on 22nd August 2013

To provide the more accurate result, Hummingbird evaluates the search query and provides the more accurate result that perfectly matching the query. Hummingbird is paying more attention to each word in a query rather than keywords.

In order to make your make your visibility more accurate and perfect, understand the user query. Based on the user query you can generate the keywords. Initially start with long term keywords.


Google Penguin

Google Penguin was first launched on 24th April 2012

The main motive of penguin is to evaluate websites on the basis of backlinks pointing to site. Algorithm evaluate following –

  • • Is the backlink matching the theme of the site?
  • • Is backlink is natural in nature?
  • • What is the spam score of site from where backlink are coming?

How it works – Google penguin basically evaluate every site on above listed parameters. Previously Google released so many different version of Penguin to update the Google search result. Last year 2016 Google incorporated it into core ranking algorithm. So, Penguin is now evaluating every site on real time.


Google Panda

Google Panda was first launched on 24th Feb 2011.

The main motive of panda was to evaluate every web-pages and websites that is indexed over Google on following parameters –

  • • Duplicated content
  • • Thin content
  • • Keyword stuffing

How it worksGoogle Panda basically evaluate every web pages and website that are indexed over search engine as per ranking factor, then assign quality score. Quality score works as a ranking factor. Previously Google released so many different versions of Panda to update the Google search result. Last year 2016 Google incorporated it into core ranking algorithm. So, Panda is now evaluating every website on real time.


Google Pigeon Update

Google Pigeon was first launched in US (24 July 2014) and then in UK (22 Dec 2014)

Pigeon Update is an algorithm to provide more useful, relevant and accurate local search result. The main motive of this algorithm is to improve local search result.

So, to rank well over search engine, you need to optimize the site by including the location based keywords and apart of that perform local business listing. This will help to rank well as per pigeon.


Google Mobile Friendly Update

Mobile update was first noticed on 21st April 2015

Mobile update evaluates every site and web-pages as per mobile compatibility. Sites and web-pages that are responsive, ranks higher in the mobile search engine result page as compare to non-responsive pages.

The main motive of introducing this algorithm is to focus more on mobile compatibility. As the use of smartphone and tab are increasing, many of us are using mobile and tab to explore the site. To provide the more accurate result Google introduced Google Mobile updates.

Also very soon Google going to roll out mobile first indexing


Possum

Possum launched on 1st Sept 2016

Possum is all about the filtration of local business listing over Google Map. The main motive of introducing this algorithm is to provide the more accurate business listing information. Also Google removed all the duplicate and unauthenticated business listing.

To get the complete overview on possum algorithm explore our blog – http://www.alljobshub.com/tech_blog/possum-local-ranking-algorithm-update-by-google/

Google Fred

Fred updated was first noticed on 8th March 2017

How It Works – Google Fred update evaluates a website on the basis of thin content, heavy affiliate and ads content. Google Fred is a latest update confirmed by Google. This basically target those website that focus on generating revenue by using below mentioned techniques –

  • • Low quality or thin content
  • • Affiliate content
  • • Ads


Accelerated Mobile Page (AMP)

AMP launched on 24th feb 2016

Accelerated mobile page are very fast loading mobile version of the web-pages. To improve the mobile web speed Google introduce the concept of AMP. The main motive of AMP is to meet need of mobile user by providing AMP version of the same page that is specifically designed for mobile users. By eliminating some part of javascript, HTML and CSS it makes the loading time of a page much faster over mobile devices.



seo never die

Conclusion – SEO is now becoming more important to gain visibility. If you follow the guidelines and optimize the site with high quality content and other important factor, you can win the game of ranking. So, SEO will never going to die.




Explore Top 5 Latest Blogs

1.Get Deep Insight On Link Building Strategies

2.Social Platform To Build Brand Presence

3.Effective Tips To Find Guest Blogging Sites

4.Mobile First Indexing Recommendation

5.Which SEO Activities Is More Important




Get the Digital Marketing Updates and Insight with AllJobsHub




SEO Link Building Strategies

In this blog post we are going to have a very detailed discussion on SEO link building strategies. SEO is broadly divided into two main categories on-page optimization and off-page optimization. Most of the webmasters are aware of on-page SEO optimization. Those who want to have a detail insight on on-page strategies can explore our blog – SEO Checklist. Apart of normal off-page activities I am going to share the best strategies of acquiring the backlinks. Now, let’s move on SEO link building best strategies. Most of us are struggling to get the links and gain visibility on the targeted keywords.



link building strategies

I am going to explain you the best link building strategies, which we can be very helpful for any type of site-

Competitor’s analysis – Using AHREF tool we can do the backlink analysis of our competitors and able to identify the website from where they are gaining the links.

This helps you to get the insight on following –

  • a) What types of backlinks your competitor’s having?
  • b) Is this is a do-follow/no-follow backlinks?
  • c) What is the domain authority of the site?
  • d) What is the page authority of the site?
  • e) What anchor text is using for hyperlink?
  • f) Links pointing to which page?
  • g) Is still links are active?

Based on the above data you can create an excel sheet and list out the sites. Once the sheet is done you can start approaching the site for link building.

Note – you can repeat the same process for more than one competitor.


404 error page – Using the same tools AHREF you can do the very detail analysis for all the backlinks pointing to error page/404 page. Download the data from the AHREF tool and start investigating the backlinks that are pointing to error page.

Such type of error may appear because of following reasons –

  • a) Syntax error
  • b) Page no longer available
  • c) Page URL changed

Once you get the list, you can start approaching the webmaster of the sites to correct the links or you can use 301 redirect for all the updated and removed URL.


Moving men method – moving man method is one of a new technique for building backlinks from quality sites of your niche. Moving men method is a perfect way of gaining backlink instead of creating brand new content. Using ahref you can find the list of sites that removed the content or changed the brand name. In such case you can appoint moving man method. This is really very helpful in gaining the backlinks.

Now, I would like to highlight the best practices of moving men method –

  • a) Find the web pages that are out of dated
  • b) Optimize the content in much better way as compare to older one.
  • c) Contact the webmaster of the site that linked to out dated web pages and ask them to update the links pointing to new content.




Explore Top 5 Latest Blogs

1.Social Platform To Build Brand Presence

2.Effective Tips To Find Guest Blogging Sites

3.Mobile First Indexing Recommendation

4.Which SEO Activities Is More Important

5.Effective Way To Boost Traffic Of A Website




Get the Digital Marketing Updates and Insight with AllJobsHub




Which SEO Activities Is More Important

SEO is broadly divided into two main categories on-page and off-page. Here, the question comes which is more important as per search engine point of view? Now, in this blog I am going to evaluate both on-page and off-page SEO activities in detail and also going to explain which is more important for SEO.

If you ask from webmasters, some will say on-page is more important and some says off-page is more important. Let’s consider Google as a search engine. Google consider so many factors to evaluate a website and on the basis of that rank a website over search engine.

Both on-page and off-page are equally important in order to rank a website over Google search engine. Few days back I shared a post on SEO checklist that will give a deep insight on the most important on-page elements. Now, let’s check the most important on-page SEO elements



onpage seo elements

  • Keywords in Title Tag
  • Unique title for every page
  • Title length should be between 55 to 65 characters
  • Brand Name in Title
  • Keywords in Meta Description
  • Unique Meta description for every page
  • Brand Name in Meta Description
  • Title length should be between 150 to 160 characters
  • OG Meta Tags
  • Keywords in H1 and H2 (Heading tags)
  • Keyword density within content
  • Unique content on page basis
  • Quality content with good length
  • Images with Alt attribute
  • URL Structure as per the hierarchy
  • Using of Keywords in URL
  • Use of dash operator in URL
  • Avoid using session ID, parameters and any special character apart of dash
  • Interlinking among pages with proper anchor text
  • Canonical tag integration for redirection and non-indexing
  • Meta viewport for mobile SEO
  • Broken Links redirected with appropriate link
  • If Broken links not redirected remove it
  • Custom 404 page for all non-available page
  • Favicon
  • Blog
  • Sitemap.xml
  • SSL
  • Robots.txt
  • Mobile compatible
  • Page size
  • Page loading time
  • W3C validated


Now, let’s move on the off-page SEO Elements



offpage seo elements

  • Question & Answer
  • Press release submission
  • Blog submission
  • Guest posting
  • Forum
  • Directory submission
  • Bookmarking
  • Business listing
  • Review submission
  • Article submission and marketing
  • Blog Commenting
  • Doc and PDF sharing




Explore Top 5 Latest Blogs

1.Effective Way To Boost Traffic Of A Website

2.Most Important SEO Checklist

3.Google Incorporated 30 languages to Voice Search

4.Remove AMP from Google Search

5.Google Mobile Testing Tool Is Enhanced Now




Get the Digital Marketing Updates and Insight with AllJobsHub




How to boost traffic of a website


Most of the businesses and marketers are struggling in boosting the traffic of their website. In this post i would like to highlight the most important elements that can play important role in increasing the traffic of a website. Apart of that there can be numerous factors on which marketing activities depends i.e company budget, which platform to target, resource and so many.

In this blog post I am going to discuss in detail the different factors and how a business can choose marketing plan to boost the traffic. There are lot more factors that can be an important element in deciding marketing plan – Budget, source and platform.

Before start discussing each factor let’s first explore the Digital Marketing ways which can be an important in increasing the traffic of a website –

  • 1. Search engine optimization (SEO)
  • 2. Social media optimization (SMO)
  • 3. Search engine marketing (SEM)
  • 4. Social media marketing (SMM)
  • 5. Email marketing

Now, move into detail and get the deep insight on digital marketing. We are going to discuss each in detail.


Search Engine Optimization – SEO is a process of optimizing a website by following search engine guidelines.

Let’s check the best part of SEO

  • • If you gain the visibility on the targeted keywords you can generate huge traffic from the website.
  • • Apart of other digital marketing techniques SEO is cheapest.
  • • Generate revenue.

The worst part of the SEO

  • • It’s a time consuming process.
  • • If the keywords are highly competitive, it may takes very long time to gain visibility



search engine optimization

The best practices of SEO

In our previous blog we shared a detail guide on SEO Checklist. To make your website SEO perfect start with the SEO checklist and follow the guidelines. Once on-page done you can start with off-page SEO activity. Below are the most common off-page SEO activities

  • • Question & Answer
  • • Press release submission
  • • Blog submission
  • • Guest posting
  • • Forum
  • • Directory submission
  • • Bookmarking
  • • Business listing/li>
  • • Review submission
  • • Article submission and marketing
  • • Blog Commenting/li>
  • • Doc and PDF sharing
  • • Infographics sharing


Social Media Optimization – SMO is a process of optimizing a website over social platform by sharing and engaging on various social platform and their communities and groups.

The best part of SMO

  • • This also compares to be economical.
  • • If you target right social platform, groups and communities you can generate good engagement.
  • • Also seems to be effective to create brand awareness over social platforms. Now a days social platforms having billions of users so targeting social platform is a great option to generate huge traffic.

The worst part of SMO

  • •Initially to build brand awareness you need to invest some budget over social platform to gain likes/follower. Once you have the follow than you can establish the user engagement.
  • On regular basis you need to contribute on groups and communities, otherwise you loss the brand credibility. This is a continues process.



social media optimization

The best practice of SMO

To make you social media optimization more effective you need to perform following –

  • • Join those social platforms that are effective for your business
  • • Join groups and communities that are related your services/solution/business.
  • • Always join those groups and communities that have more members. The more will have more engagement.
  • • On regular basis share quality content in the groups and communities.
  • • Make active involvement in the joined groups and communities by participating in the discussion./li>


Search Engine Marketing (SEM) – SEM is a way to gain top visibility over search engine by paying money. Every search engine offers facility to get the top visibility instantly by paying money for each keyword.

What are the best parts of SEM?

  • • Website can instantly generate traffic by paying money.
  • • From the very first day website can generate huge traffic on any of its services/solution.

What are the worst parts of SEM?

  • • To gain visibility you need to pay for every click or impression.
  • • If you do wrong planning in terms of keywords selection, this can be very dangerous.



search engine marketing

What are best practices of SEM?

  • • Always choose right keywords that perfectly fit to your business.
  • • Select the right search engine to run your campaign.
  • • Optimize your campaign on regular basis to make your CPC low.
  • • Follow the guidelines.
  • • If require incorporate negative keywords.


Social media marketing (SMM) – SMM is the process of using social platform to gain visibility by paying money. There are so many social platforms like Facebook, twitter, linked and so many offers such facilities to run paid campaign.

What are the best parts of SMM?

  • • Best way to instantly generate traffic using social platform.
  • • Increase brand awareness instantly over social platform.

What are the worst parts of SMM?

  • • Need to invest money every time to generate product/services awareness.



social media marketing

What are the best parts of SMM?

  • • Always choose the right social platform that seems to be effective for your business.
  • • There are lot more options are available over social platform based on your requirement you can choose the type of campaign. Set the right campaign and target right audience group.


Email Marketing – Email marketing is a type of direct marketing that makes a proper use of electronic mail to contact the audience.

What are the best parts of email marketing?

  • • It helps to reduce the overall time to reach the right audience.
  • • Easy to target audience using personalized message.
  • • Based on user engagement you can segment the database and in future can use it.
  • • With the interested customer you can have more frequent communication using emails.
  • • Reduce the overall cost of the sale.

What are the worst parts of email marketing?

  • • Email marketing effectiveness depends on the email marketing database. If the database is not effective you can’t generate the business.
  • • Email templates also play an important role. So, while designing the email template you need to design the engaging template.
  • • You need to have some automated email marketing solution to track email marketing activities.



email marketing

What are the best practices of email marketing?

  • • Before initiating the email marketing you need to have the perfect customer database.
  • • Need to have perfect email marketing solution. Which helps you to schedule and track the email marketing activities.
  • • Must do some brain storming before initiating emailer.
  • • Create the series of emailer based on the user types and their engagement.
  • • Identify the right days and time to shoot the emailer.
  • • On regular segmenting the database as per user engagement.


We have provided the detail insight on the most popular digital marketing techniques. Also explain the best practice relating to each techniques. For any query you can write your comment.




Explore Top 5 Latest Blogs

1.Most Important SEO Checklist

2.Google Incorporated 30 languages to Voice Search

3.Remove AMP from Google Search

4.Google Mobile Testing Tool Is Enhanced Now

5.Google Posts Is Now Live




Get the Digital Marketing Updates and Insight with AllJobsHub




What Are The Most Important SEO Checklist?


In this blog post I would like to share my intense experience of optimizing a newly developed website by using the most important SEO elements.

Billions of websites are on the web and each competing to stand top position on the web. But the question is how can a website achieve top position on targeted keywords? This is not just creating a website by using some trendy theme/UI and host on the server. I would like to reveal the secret of optimizing a website that can boost its visibility over search engine. Every search engine having some guidelines and according to that they evaluate the website. As Google is the most popular search engine in most of the country. So, I am going to discuss the important factors on which Google Evaluate a website.

I am Vivek Singh having 8+ years of experience in website optimization and worked for numerous brands and accelerate their visibility organically.



on-page seo element

Search Engine Optimization (SEO) is broadly categorized in two broad level on-page SEO and Off-page SEO. Before going into detail let’s first understand what is on-page and Off-page SEO.

On-page SEO is a process of optimizing a website by making changes on the website where as off-page is the process of gaining the backlinks performing activities on different websites.

Now, let’s move on to on-page SEO checklist. The below is the checklist seems to be very effective if you follow it in a right way. I have listed 33 on-page elements. Google search engine consider these as the evaluation parameters. Apart of that there are some other off-page factors that consider to be important to rank a website on targeted keywords. Before moving into off-page let’s have a look on the on-page SEO checklist.

  • Keywords in Title Tag
  • Unique title for every page
  • Title length should be between 55 to 65 characters
  • Brand Name in Title
  • Keywords in Meta Description
  • Unique Meta description for every page
  • Brand Name in Meta Description
  • Title length should be between 150 to 160 characters
  • OG Meta Tags
  • Keywords in H1 and H2 (Heading tags)
  • Keyword density within content
  • Unique content on page basis
  • Quality content with good length
  • Images with Alt attribute
  • URL Structure as per the hierarchy
  • Using of Keywords in URL
  • Use of dash operator in URL
  • Avoid using session ID, parameters and any special character apart of dash
  • Interlinking among pages with proper anchor text
  • Canonical tag integration for redirection and non-indexing
  • Meta viewport for mobile SEO
  • Broken Links redirected with appropriate link
  • If Broken links not redirected remove it
  • Custom 404 page for all non-available page
  • Favicon
  • Blog
  • Sitemap.xml
  • SSL
  • Robots.txt
  • Mobile compatible
  • Page size
  • Page loading time
  • W3C validated


Apart of that I would like to highlight the most important off-page factor that plays a very important role in website ranking. Ranking of a website on targeted keywords depends more on the type of backlinks.

The more backlinks from high authority nice website can leads to success. Ranking of a keyword mostly depends on the type of backlink.

There are two types of links –

  • Dofollow
  • Nofollow

Now, the question comes which type of links Google prefer to have and what are the differences between the two?

With Dofollow backlink, link juice flows with page authority were as links with nofollow only traffic flow. As per SEO point of view dofollow is more important to gain ranking.

But by having only dofollow backlink is not the solution, a website must have the combination of both types of link.


Conclusion – This whole article gives you the deep insight on SEO checklist and how a website can improve its visibility on targeted keywords using different type of dofollow and no follow backlinks. For any query, post your comment, I love to answer your query.




Explore Top 5 Latest Blogs

1.Google Incorporated 30 languages to Voice Search

2.Remove AMP from Google Search

3.Google Mobile Testing Tool Is Enhanced Now

4.Google Posts Is Now Live

5.Mobile First Index Going to Rollout




Get the Digital Marketing Updates and Insight with AllJobsHub




Source Code Optimization Techniques As Per SEO

SEO is one of the most effective ways to promote the website over web. This compare to be one of the cheapest platform of marketing. In this blog we are going to share the best practice of source code optimization as per SEO standards. The below mentioned points help you in managing the code optimization in a perfect way.

We already have given detail input on the most important on-page SEO elements

Now, let’s move on how to optimize the source code?

Open the source code of a web page by pressing

CTR + U

Below screen will give you the overview of source code



source-code

Search engine crawler use to evaluate the source code of webpage and by evaluating it helps to extract all about the page. So, optimization of source code is very important. This helps crawler to better understand each section of a page.


Steps to find optimize the source code as per SEO standards

URL optimization:

  • 1. Always target the keyword in URL.
  • 2. Keyword should be relevant to the page.
  • 3. Use (-) dash operator as a separator between the two words.
  • 4. Don’t include special characters and id in the url.
  • 5. Length should be restricted to 100 characters.
  • Example: Suppose i am having a website that contain mechanical engineer job in engineering jobs category. In such case the url structure would be:

    http://www.alljobshub.com/engineering-jobs/mechanical-engineer


Title Tag Optimization

Title plays a very important role for a web page. The catchy title attract visitor to land on your page. Important points to remember relating to title tag.

  • 1. Title should include the targeted keywords.
  • 2. Length should not be more than 65 characters. Search engine display the title in a pixel area. So, the maximum character it can display should not be more than 65 characters.
  • 3. Include brand name in the title. This helps to create the brand awareness.
  • Syntax:

    <title>Title of the page + Brand Name</title>

    Example: suppose i am having a page relating to mechanical engineer job. For the situation like this the title would be:

    <title>Urgent Requirement for Mechanical Engineer | AllJobsHub</title>



title-tag-optimization

Meta Description Optimization

Meta Description plays a very important role for a web page. This gives you a brief introduction about a page. Important points to remember relating to Meta Description.

  • 1. Meta Description should include the targeted keywords in a form of short description.
  • 2. Length should not be more than 165 characters. Search engine display the meta description in a pixel area. So, the maximum character it can display should not be more than 165 characters.
  • 3. Include brand name in the meta description. This helps to create the brand awareness.
  • Syntax:

    <meta name=”description” content=”short description by including the targeted keywords + brand name” />

    Example: Suppose i am having a page relating to mechanical engineer fresher job. The meta description would be:

    <meta name=”description” content=”Mechanical engineer fresher required. Interested candidate must explore the job description with AllJObsHub. Apply Now.” />



meta-description-optimization

Heading Tag Optimization – H1

Heading tags ranging from H1 to H6. To optimize the heading tag in right way can make your more optimized. Following are the important optimization point relating to heading tag.

  • 1. Every page must have one H1 tag and include the targeted keyword in heading tag in an ethical manner.
  • 2. You can multiple h2,h3,h4, h5 and h6 keywords.
  • Syntax:

    <h1>keywords</h1>

    Example: Suppose i am having a page on mechanical engineer. In such the H1 tag would be.

    <h1>Mechanical Engineer</h1>

    You can see here we have targeted the most relevant keywords in h1 tag.


Link Optimization

The best way to optimize the link is by using Anchor text. On important words/keywords you can specify the hyperlink. This help to establish the link.

Useful tips relating to link and hyperlink:

  • 1. Optimize the content part of a web page by using hyperlink on the important keywords/words.
  • 2. The link should be relevant must match with the words.
  • 3. This helps to transfer the link juice to the inner page of the website.
  • Syntax:

    <a href=”url”>keywords/words</a>

    Broadly links are of following types:

  • 1. No follow
  • 2. Dofollow
  • 3. Index
  • 4. Noindex
  • To get the detail idea on linking attributes and hyperlinking explore our blog on “Meta Robot and Linking Attribute”.


Image Optimization

Search engine spider cannot read the image. To make search engine crawler understand the image, must specify “Alt” attribute and name of the image.

Having proper alt attribute and file name help crawler to understand all about the image.

To optimize image you need to have following:-

  • 1. Image should have alt attribute.
  • 2. Target the keywords using alt attribute.
  • 3. Image must have proper file name.
  • 4. The alt attribute should not be very big. Maximum 3 or 4 words keyword you can use in image alt tag.
  • 5. Image must have the proper file name.
  • Syntax with example:

    <img src=”alljobshub.png” alt=”alljobshub” title=”alljobshub”/a>

    Note –

  • 1. PNG based image are easy to merge with the background.
  • 2. JPEG image are quicker to index over search engine.


Few Important Points every webmaster need to keep in mind while optimizing the source code as per search engine guidelines –

  • 1. Avoid excessive use of java script.
  • 2. Avoid using of Frames.
  • 3. The size of the image should not be very high.
  • 4. The text and image should have 1:3 ratio.


Follow us on social platform and get updated with “Digital Marketing Tips, Techniques and Updates”.