SEO Link Building Strategies

In this blog post we are going to have a very detailed discussion on SEO link building strategies. SEO is broadly divided into two main categories on-page optimization and off-page optimization. Most of the webmasters are aware of on-page SEO optimization. Those who want to have a detail insight on on-page strategies can explore our blog – SEO Checklist. Apart of normal off-page activities I am going to share the best strategies of acquiring the backlinks. Now, let’s move on SEO link building best strategies. Most of us are struggling to get the links and gain visibility on the targeted keywords.



link building strategies

I am going to explain you the best link building strategies, which we can be very helpful for any type of site-

Competitor’s analysis – Using AHREF tool we can do the backlink analysis of our competitors and able to identify the website from where they are gaining the links.

This helps you to get the insight on following –

  • a) What types of backlinks your competitor’s having?
  • b) Is this is a do-follow/no-follow backlinks?
  • c) What is the domain authority of the site?
  • d) What is the page authority of the site?
  • e) What anchor text is using for hyperlink?
  • f) Links pointing to which page?
  • g) Is still links are active?

Based on the above data you can create an excel sheet and list out the sites. Once the sheet is done you can start approaching the site for link building.

Note – you can repeat the same process for more than one competitor.


404 error page – Using the same tools AHREF you can do the very detail analysis for all the backlinks pointing to error page/404 page. Download the data from the AHREF tool and start investigating the backlinks that are pointing to error page.

Such type of error may appear because of following reasons –

  • a) Syntax error
  • b) Page no longer available
  • c) Page URL changed

Once you get the list, you can start approaching the webmaster of the sites to correct the links or you can use 301 redirect for all the updated and removed URL.


Moving men method – moving man method is one of a new technique for building backlinks from quality sites of your niche. Moving men method is a perfect way of gaining backlink instead of creating brand new content. Using ahref you can find the list of sites that removed the content or changed the brand name. In such case you can appoint moving man method. This is really very helpful in gaining the backlinks.

Now, I would like to highlight the best practices of moving men method –

  • a) Find the web pages that are out of dated
  • b) Optimize the content in much better way as compare to older one.
  • c) Contact the webmaster of the site that linked to out dated web pages and ask them to update the links pointing to new content.




Explore Top 5 Latest Blogs

1.Social Platform To Build Brand Presence

2.Effective Tips To Find Guest Blogging Sites

3.Mobile First Indexing Recommendation

4.Which SEO Activities Is More Important

5.Effective Way To Boost Traffic Of A Website




Get the Digital Marketing Updates and Insight with AllJobsHub




Which SEO Activities Is More Important

SEO is broadly divided into two main categories on-page and off-page. Here, the question comes which is more important as per search engine point of view? Now, in this blog I am going to evaluate both on-page and off-page SEO activities in detail and also going to explain which is more important for SEO.

If you ask from webmasters, some will say on-page is more important and some says off-page is more important. Let’s consider Google as a search engine. Google consider so many factors to evaluate a website and on the basis of that rank a website over search engine.

Both on-page and off-page are equally important in order to rank a website over Google search engine. Few days back I shared a post on SEO checklist that will give a deep insight on the most important on-page elements. Now, let’s check the most important on-page SEO elements



onpage seo elements

  • Keywords in Title Tag
  • Unique title for every page
  • Title length should be between 55 to 65 characters
  • Brand Name in Title
  • Keywords in Meta Description
  • Unique Meta description for every page
  • Brand Name in Meta Description
  • Title length should be between 150 to 160 characters
  • OG Meta Tags
  • Keywords in H1 and H2 (Heading tags)
  • Keyword density within content
  • Unique content on page basis
  • Quality content with good length
  • Images with Alt attribute
  • URL Structure as per the hierarchy
  • Using of Keywords in URL
  • Use of dash operator in URL
  • Avoid using session ID, parameters and any special character apart of dash
  • Interlinking among pages with proper anchor text
  • Canonical tag integration for redirection and non-indexing
  • Meta viewport for mobile SEO
  • Broken Links redirected with appropriate link
  • If Broken links not redirected remove it
  • Custom 404 page for all non-available page
  • Favicon
  • Blog
  • Sitemap.xml
  • SSL
  • Robots.txt
  • Mobile compatible
  • Page size
  • Page loading time
  • W3C validated


Now, let’s move on the off-page SEO Elements



offpage seo elements

  • Question & Answer
  • Press release submission
  • Blog submission
  • Guest posting
  • Forum
  • Directory submission
  • Bookmarking
  • Business listing
  • Review submission
  • Article submission and marketing
  • Blog Commenting
  • Doc and PDF sharing




Explore Top 5 Latest Blogs

1.Effective Way To Boost Traffic Of A Website

2.Most Important SEO Checklist

3.Google Incorporated 30 languages to Voice Search

4.Remove AMP from Google Search

5.Google Mobile Testing Tool Is Enhanced Now




Get the Digital Marketing Updates and Insight with AllJobsHub




How to boost traffic of a website


Most of the businesses and marketers are struggling in boosting the traffic of their website. In this post i would like to highlight the most important elements that can play important role in increasing the traffic of a website. Apart of that there can be numerous factors on which marketing activities depends i.e company budget, which platform to target, resource and so many.

In this blog post I am going to discuss in detail the different factors and how a business can choose marketing plan to boost the traffic. There are lot more factors that can be an important element in deciding marketing plan – Budget, source and platform.

Before start discussing each factor let’s first explore the Digital Marketing ways which can be an important in increasing the traffic of a website –

  • 1. Search engine optimization (SEO)
  • 2. Social media optimization (SMO)
  • 3. Search engine marketing (SEM)
  • 4. Social media marketing (SMM)
  • 5. Email marketing

Now, move into detail and get the deep insight on digital marketing. We are going to discuss each in detail.


Search Engine Optimization – SEO is a process of optimizing a website by following search engine guidelines.

Let’s check the best part of SEO

  • • If you gain the visibility on the targeted keywords you can generate huge traffic from the website.
  • • Apart of other digital marketing techniques SEO is cheapest.
  • • Generate revenue.

The worst part of the SEO

  • • It’s a time consuming process.
  • • If the keywords are highly competitive, it may takes very long time to gain visibility



search engine optimization

The best practices of SEO

In our previous blog we shared a detail guide on SEO Checklist. To make your website SEO perfect start with the SEO checklist and follow the guidelines. Once on-page done you can start with off-page SEO activity. Below are the most common off-page SEO activities

  • • Question & Answer
  • • Press release submission
  • • Blog submission
  • • Guest posting
  • • Forum
  • • Directory submission
  • • Bookmarking
  • • Business listing/li>
  • • Review submission
  • • Article submission and marketing
  • • Blog Commenting/li>
  • • Doc and PDF sharing
  • • Infographics sharing


Social Media Optimization – SMO is a process of optimizing a website over social platform by sharing and engaging on various social platform and their communities and groups.

The best part of SMO

  • • This also compares to be economical.
  • • If you target right social platform, groups and communities you can generate good engagement.
  • • Also seems to be effective to create brand awareness over social platforms. Now a days social platforms having billions of users so targeting social platform is a great option to generate huge traffic.

The worst part of SMO

  • •Initially to build brand awareness you need to invest some budget over social platform to gain likes/follower. Once you have the follow than you can establish the user engagement.
  • On regular basis you need to contribute on groups and communities, otherwise you loss the brand credibility. This is a continues process.



social media optimization

The best practice of SMO

To make you social media optimization more effective you need to perform following –

  • • Join those social platforms that are effective for your business
  • • Join groups and communities that are related your services/solution/business.
  • • Always join those groups and communities that have more members. The more will have more engagement.
  • • On regular basis share quality content in the groups and communities.
  • • Make active involvement in the joined groups and communities by participating in the discussion./li>


Search Engine Marketing (SEM) – SEM is a way to gain top visibility over search engine by paying money. Every search engine offers facility to get the top visibility instantly by paying money for each keyword.

What are the best parts of SEM?

  • • Website can instantly generate traffic by paying money.
  • • From the very first day website can generate huge traffic on any of its services/solution.

What are the worst parts of SEM?

  • • To gain visibility you need to pay for every click or impression.
  • • If you do wrong planning in terms of keywords selection, this can be very dangerous.



search engine marketing

What are best practices of SEM?

  • • Always choose right keywords that perfectly fit to your business.
  • • Select the right search engine to run your campaign.
  • • Optimize your campaign on regular basis to make your CPC low.
  • • Follow the guidelines.
  • • If require incorporate negative keywords.


Social media marketing (SMM) – SMM is the process of using social platform to gain visibility by paying money. There are so many social platforms like Facebook, twitter, linked and so many offers such facilities to run paid campaign.

What are the best parts of SMM?

  • • Best way to instantly generate traffic using social platform.
  • • Increase brand awareness instantly over social platform.

What are the worst parts of SMM?

  • • Need to invest money every time to generate product/services awareness.



social media marketing

What are the best parts of SMM?

  • • Always choose the right social platform that seems to be effective for your business.
  • • There are lot more options are available over social platform based on your requirement you can choose the type of campaign. Set the right campaign and target right audience group.


Email Marketing – Email marketing is a type of direct marketing that makes a proper use of electronic mail to contact the audience.

What are the best parts of email marketing?

  • • It helps to reduce the overall time to reach the right audience.
  • • Easy to target audience using personalized message.
  • • Based on user engagement you can segment the database and in future can use it.
  • • With the interested customer you can have more frequent communication using emails.
  • • Reduce the overall cost of the sale.

What are the worst parts of email marketing?

  • • Email marketing effectiveness depends on the email marketing database. If the database is not effective you can’t generate the business.
  • • Email templates also play an important role. So, while designing the email template you need to design the engaging template.
  • • You need to have some automated email marketing solution to track email marketing activities.



email marketing

What are the best practices of email marketing?

  • • Before initiating the email marketing you need to have the perfect customer database.
  • • Need to have perfect email marketing solution. Which helps you to schedule and track the email marketing activities.
  • • Must do some brain storming before initiating emailer.
  • • Create the series of emailer based on the user types and their engagement.
  • • Identify the right days and time to shoot the emailer.
  • • On regular segmenting the database as per user engagement.


We have provided the detail insight on the most popular digital marketing techniques. Also explain the best practice relating to each techniques. For any query you can write your comment.




Explore Top 5 Latest Blogs

1.Most Important SEO Checklist

2.Google Incorporated 30 languages to Voice Search

3.Remove AMP from Google Search

4.Google Mobile Testing Tool Is Enhanced Now

5.Google Posts Is Now Live




Get the Digital Marketing Updates and Insight with AllJobsHub




What Are The Most Important SEO Checklist?


In this blog post I would like to share my intense experience of optimizing a newly developed website by using the most important SEO elements.

Billions of websites are on the web and each competing to stand top position on the web. But the question is how can a website achieve top position on targeted keywords? This is not just creating a website by using some trendy theme/UI and host on the server. I would like to reveal the secret of optimizing a website that can boost its visibility over search engine. Every search engine having some guidelines and according to that they evaluate the website. As Google is the most popular search engine in most of the country. So, I am going to discuss the important factors on which Google Evaluate a website.

I am Vivek Singh having 8+ years of experience in website optimization and worked for numerous brands and accelerate their visibility organically.



on-page seo element

Search Engine Optimization (SEO) is broadly categorized in two broad level on-page SEO and Off-page SEO. Before going into detail let’s first understand what is on-page and Off-page SEO.

On-page SEO is a process of optimizing a website by making changes on the website where as off-page is the process of gaining the backlinks performing activities on different websites.

Now, let’s move on to on-page SEO checklist. The below is the checklist seems to be very effective if you follow it in a right way. I have listed 33 on-page elements. Google search engine consider these as the evaluation parameters. Apart of that there are some other off-page factors that consider to be important to rank a website on targeted keywords. Before moving into off-page let’s have a look on the on-page SEO checklist.

  • Keywords in Title Tag
  • Unique title for every page
  • Title length should be between 55 to 65 characters
  • Brand Name in Title
  • Keywords in Meta Description
  • Unique Meta description for every page
  • Brand Name in Meta Description
  • Title length should be between 150 to 160 characters
  • OG Meta Tags
  • Keywords in H1 and H2 (Heading tags)
  • Keyword density within content
  • Unique content on page basis
  • Quality content with good length
  • Images with Alt attribute
  • URL Structure as per the hierarchy
  • Using of Keywords in URL
  • Use of dash operator in URL
  • Avoid using session ID, parameters and any special character apart of dash
  • Interlinking among pages with proper anchor text
  • Canonical tag integration for redirection and non-indexing
  • Meta viewport for mobile SEO
  • Broken Links redirected with appropriate link
  • If Broken links not redirected remove it
  • Custom 404 page for all non-available page
  • Favicon
  • Blog
  • Sitemap.xml
  • SSL
  • Robots.txt
  • Mobile compatible
  • Page size
  • Page loading time
  • W3C validated


Apart of that I would like to highlight the most important off-page factor that plays a very important role in website ranking. Ranking of a website on targeted keywords depends more on the type of backlinks.

The more backlinks from high authority nice website can leads to success. Ranking of a keyword mostly depends on the type of backlink.

There are two types of links –

  • Dofollow
  • Nofollow

Now, the question comes which type of links Google prefer to have and what are the differences between the two?

With Dofollow backlink, link juice flows with page authority were as links with nofollow only traffic flow. As per SEO point of view dofollow is more important to gain ranking.

But by having only dofollow backlink is not the solution, a website must have the combination of both types of link.


Conclusion – This whole article gives you the deep insight on SEO checklist and how a website can improve its visibility on targeted keywords using different type of dofollow and no follow backlinks. For any query, post your comment, I love to answer your query.




Explore Top 5 Latest Blogs

1.Google Incorporated 30 languages to Voice Search

2.Remove AMP from Google Search

3.Google Mobile Testing Tool Is Enhanced Now

4.Google Posts Is Now Live

5.Mobile First Index Going to Rollout




Get the Digital Marketing Updates and Insight with AllJobsHub




Source Code Optimization Techniques As Per SEO

SEO is one of the most effective ways to promote the website over web. This compare to be one of the cheapest platform of marketing. In this blog we are going to share the best practice of source code optimization as per SEO standards. The below mentioned points help you in managing the code optimization in a perfect way.

We already have given detail input on the most important on-page SEO elements

Now, let’s move on how to optimize the source code?

Open the source code of a web page by pressing

CTR + U

Below screen will give you the overview of source code



source-code

Search engine crawler use to evaluate the source code of webpage and by evaluating it helps to extract all about the page. So, optimization of source code is very important. This helps crawler to better understand each section of a page.


Steps to find optimize the source code as per SEO standards

URL optimization:

  • 1. Always target the keyword in URL.
  • 2. Keyword should be relevant to the page.
  • 3. Use (-) dash operator as a separator between the two words.
  • 4. Don’t include special characters and id in the url.
  • 5. Length should be restricted to 100 characters.
  • Example: Suppose i am having a website that contain mechanical engineer job in engineering jobs category. In such case the url structure would be:

    http://www.alljobshub.com/engineering-jobs/mechanical-engineer


Title Tag Optimization

Title plays a very important role for a web page. The catchy title attract visitor to land on your page. Important points to remember relating to title tag.

  • 1. Title should include the targeted keywords.
  • 2. Length should not be more than 65 characters. Search engine display the title in a pixel area. So, the maximum character it can display should not be more than 65 characters.
  • 3. Include brand name in the title. This helps to create the brand awareness.
  • Syntax:

    <title>Title of the page + Brand Name</title>

    Example: suppose i am having a page relating to mechanical engineer job. For the situation like this the title would be:

    <title>Urgent Requirement for Mechanical Engineer | AllJobsHub</title>



title-tag-optimization

Meta Description Optimization

Meta Description plays a very important role for a web page. This gives you a brief introduction about a page. Important points to remember relating to Meta Description.

  • 1. Meta Description should include the targeted keywords in a form of short description.
  • 2. Length should not be more than 165 characters. Search engine display the meta description in a pixel area. So, the maximum character it can display should not be more than 165 characters.
  • 3. Include brand name in the meta description. This helps to create the brand awareness.
  • Syntax:

    <meta name=”description” content=”short description by including the targeted keywords + brand name” />

    Example: Suppose i am having a page relating to mechanical engineer fresher job. The meta description would be:

    <meta name=”description” content=”Mechanical engineer fresher required. Interested candidate must explore the job description with AllJObsHub. Apply Now.” />



meta-description-optimization

Heading Tag Optimization – H1

Heading tags ranging from H1 to H6. To optimize the heading tag in right way can make your more optimized. Following are the important optimization point relating to heading tag.

  • 1. Every page must have one H1 tag and include the targeted keyword in heading tag in an ethical manner.
  • 2. You can multiple h2,h3,h4, h5 and h6 keywords.
  • Syntax:

    <h1>keywords</h1>

    Example: Suppose i am having a page on mechanical engineer. In such the H1 tag would be.

    <h1>Mechanical Engineer</h1>

    You can see here we have targeted the most relevant keywords in h1 tag.


Link Optimization

The best way to optimize the link is by using Anchor text. On important words/keywords you can specify the hyperlink. This help to establish the link.

Useful tips relating to link and hyperlink:

  • 1. Optimize the content part of a web page by using hyperlink on the important keywords/words.
  • 2. The link should be relevant must match with the words.
  • 3. This helps to transfer the link juice to the inner page of the website.
  • Syntax:

    <a href=”url”>keywords/words</a>

    Broadly links are of following types:

  • 1. No follow
  • 2. Dofollow
  • 3. Index
  • 4. Noindex
  • To get the detail idea on linking attributes and hyperlinking explore our blog on “Meta Robot and Linking Attribute”.


Image Optimization

Search engine spider cannot read the image. To make search engine crawler understand the image, must specify “Alt” attribute and name of the image.

Having proper alt attribute and file name help crawler to understand all about the image.

To optimize image you need to have following:-

  • 1. Image should have alt attribute.
  • 2. Target the keywords using alt attribute.
  • 3. Image must have proper file name.
  • 4. The alt attribute should not be very big. Maximum 3 or 4 words keyword you can use in image alt tag.
  • 5. Image must have the proper file name.
  • Syntax with example:

    <img src=”alljobshub.png” alt=”alljobshub” title=”alljobshub”/a>

    Note –

  • 1. PNG based image are easy to merge with the background.
  • 2. JPEG image are quicker to index over search engine.


Few Important Points every webmaster need to keep in mind while optimizing the source code as per search engine guidelines –

  • 1. Avoid excessive use of java script.
  • 2. Avoid using of Frames.
  • 3. The size of the image should not be very high.
  • 4. The text and image should have 1:3 ratio.


Follow us on social platform and get updated with “Digital Marketing Tips, Techniques and Updates”.



Most Important On-Page SEO Elements to Improve Website Visibility?

SEO activity is broadly divided into two important factors one is on-page element and the second one is off-page optimization. In this blog we are going to discuss in detail what are the most important on-page element that helps your website to gain visibility over search engine? So, before moving into detail let’s first understand what is on-page optimization?

On-page optimization is the process of optimizing the website by making changes in the website as per the instruction of the website.

Important On-page SEO Elements –

  • 1. Content Optimization: Content is one of the most important part in order to optimize the website. What you need to follow while optimizing the content?
    a) Content should be unique and informative.
    b) Keywords should be the part of the content. But make sure that keyword density should not be high. The Keywords density ratio should not be more than 2%.
    Keyword Density Ratio Formula –
    (No. of time keyword appears on a web page /Total Word Count) * 100

  • 2. URL Optimization: Few important tips can optimize all your URL. Let’s explore some important points relating to URL optimization.
    a) Using Keywords in your URL.
    b) Try to reduce the length of your URL to 100 Characters.
    c) Based on category and sub category create the URL. The name of the category should be properly used in the URL.
    For example if I am in a business of online fashion store and having category of shoes and its child category formal shoes.


    In such case we should have following URL structure:
    http://www.abc.com/shoes/formal-shoes
    d) Always use a dash operator (-) to separate the two words. The search engine treats it as a separator. In above URL we are using (-) operator to guide search engine crawler to treat formal and shoes as a separate word.
    You can target keywords using the same techniques as explained above.
    e) Never use _ (Underscore) in the URL.
    f) URL should be in small case. Never user capital letter or words in the URL.

  • 3. Image Optimization: Search engine crawler or spider cannot read the image. To make it understandable by crawler/spider you need to specify the “Alt” tag for every images.
    What other thing you need to keep in mind while optimizing the images:
    a) Image must have proper name
    b) Always try have reduce the name of an image 2-3 words.
    c) Make use of keywords in images Alt attribute or file name. But don’t make keywords stuffing. Image name should be related to the image.
    d) The size of the image should be small. If you have bigger size image it can increase the loading time of the website.

  • 4. Navigation and Structure of the website: Website have proper navigation which allow user and crawler to move deeper in the website and easily navigate to different level.
    a) The link structure should be perfect. User can easily move from one page to other page.
    b) Using hyperlink (A Href Tag) on important keywords to establish the link.


Before moving in deeper part let’s first explore the brief overview of Search Engine. This helps you to understand the title, URL and Description in a better way.

search engine overview

  • 5. Title Tag Integration: Every webpage must have the title. Title tag compare to very important to drive user traffic.
    Important points relating title:
    a) Google the most popular search engine use to display the title of a web page in pixel area over search engine. Most of SEO guys are confused in deciding the length of the title.
    You can restrict the length of the title to 65 characters.
    b) Use informative title that helps users to divert to your website.
    c) Make perfect use of targeted keywords in the title.
    d) Specify the brand name in the title.
    Syntax:
    <title>Targeted keywords | Brand Name</title>

  • 6. Description Tag Integration: The few important points relating to description part of the webpage.
    a) The length should not be more than 165 characters.
    b) Should be eye catching and informative.
    c) Integrate targeted keywords.
    Syntax:
    <meta name=”description” content=”Integrated targeted keywords in a form of sentence”>

  • 7. Keywords Tag: Google is not considering keywords tag as a ranking factor. But other search engine still consider it as an important on-page element. So, if you are targeting multiple search engine, you must include this on every page of your website/blog.
    Syntax:
    <meta name=”keywords” itemprop=”keywords” content=”keyword1, keyword2, keyword3,…”>
    Always make sure that while integrating the keywords, the keyword density should not be more.

  • 8. XML Sitemap Integration: For quick indexing always have a XML sitemap. This helps crawler/spider to quickly index all the pages that are listed under sitemap. To know more explore our blog why xml sitemap is important for SEO.
    a) The sitemap.xml file should be submitted in the root folder.
    b) Always assign the priority to each URL based on its importance.
    c) You can manage the sitemap based on server response.
    d) Submit the sitemap to the Google Webmaster/Google Search Console.