google penguin update

Get The Detail Information on Google Penguin Updates

Google launched the first Penguin update in year 2012, April. Before moving in detail we would like to discuss in detail what is Google Penguin? Google Penguin is a set of Algorithm and Data refreshes to improve the search query result over Google Search Engine. The main aim is to the perfect result based on the query.

Google Penguin basically evaluates the website on the basis of spammy Backlink. Website that has spammy backlink will be a victim of Penguin update or refresh.

The main motive behind launching the Google Penguin is to filter out the “Webspam”.

Evaluation Process of Google Penguin –

  • 1. Evaluating the website and its associated webpage in terms of link spamming. How many spammy backlinks they have?
  • 2. Is the backlinks matching the theme of the website?
  • 3. Publication of duplicate content over third party site to acquire backlink and improve traffic.
  • 4. Buying too many backlinks in short period of time from non-related websites.
  • 5. Keyword stuffing artificially to boost the ranking.
  • 6. URL Redirecting.


The difference between Penguin Update and Refresh

Most of the webmaster are not aware of the difference between Penguin Update and Refresh. The major difference between the two is –

If the Google is making any changes in the Penguin Algorithm like adding of new quality standards or modifying the algorithm than it is called Penguin Update whereas On a regular interval Google use to evaluate the website as per the algorithm standard without making any changes in algorithm. This means it’s a refresh. In case of Penguin Refresh they are not modifying the algorithm they just evaluate the website as per the algorithm standards.


List of Penguin Release –

  • 1. Penguin 1.0 was fist launched on April 24, 2012. Impacted around 3.1% queries over Google Search Engine.
  • 2. Penguin 1.1 was launched on May 26, 2012. Impacted less than 1% queries over Google Search Engine.
  • 3. Penguin 1.2 was launched on October 5, 2012. Impacted around 0.3% queries over Google Search Engine.
  • 4. Penguin 2.0 was fist launched on May 22, 2013. Impacted around 2.3% queries over Google Search Engine.
  • 5. Penguin 2.1 was fist launched on October 4, 2013. Impacted around 1% queries over Google Search Engine.
  • 6. Penguin 3.0 was fist launched on October 17, 2014. Impacted around 1% queries over Google Search Engine.
  • 7. Penguin 4.0 was rolled out on 23 Sept, 2016.


Now, how will you know you are the victim of Google Penguin?

Sudden drop in search engine traffic to your website – Explore the Google Analytics account and check the overall traffic. If it’s suddenly drop it means you may be a victim.

google penguin update

How to overcome from Penguin?

If your website is the victim of Google Penguin and want to get recovered. Very soon we going to post the new blog which guide you how to recover from Penguin update.

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