seo checklist

What Are The Most Important SEO Checklist?


In this blog post I would like to share my intense experience of optimizing a newly developed website by using the most important SEO elements.

Billions of websites are on the web and each competing to stand top position on the web. But the question is how can a website achieve top position on targeted keywords? This is not just creating a website by using some trendy theme/UI and host on the server. I would like to reveal the secret of optimizing a website that can boost its visibility over search engine. Every search engine having some guidelines and according to that they evaluate the website. As Google is the most popular search engine in most of the country. So, I am going to discuss the important factors on which Google Evaluate a website.

I am Vivek Singh having 8+ years of experience in website optimization and worked for numerous brands and accelerate their visibility organically.



on-page seo element

Search Engine Optimization (SEO) is broadly categorized in two broad level on-page SEO and Off-page SEO. Before going into detail let’s first understand what is on-page and Off-page SEO.

On-page SEO is a process of optimizing a website by making changes on the website where as off-page is the process of gaining the backlinks performing activities on different websites.

Now, let’s move on to on-page SEO checklist. The below is the checklist seems to be very effective if you follow it in a right way. I have listed 33 on-page elements. Google search engine consider these as the evaluation parameters. Apart of that there are some other off-page factors that consider to be important to rank a website on targeted keywords. Before moving into off-page let’s have a look on the on-page SEO checklist.

  • Keywords in Title Tag
  • Unique title for every page
  • Title length should be between 55 to 65 characters
  • Brand Name in Title
  • Keywords in Meta Description
  • Unique Meta description for every page
  • Brand Name in Meta Description
  • Title length should be between 150 to 160 characters
  • OG Meta Tags
  • Keywords in H1 and H2 (Heading tags)
  • Keyword density within content
  • Unique content on page basis
  • Quality content with good length
  • Images with Alt attribute
  • URL Structure as per the hierarchy
  • Using of Keywords in URL
  • Use of dash operator in URL
  • Avoid using session ID, parameters and any special character apart of dash
  • Interlinking among pages with proper anchor text
  • Canonical tag integration for redirection and non-indexing
  • Meta viewport for mobile SEO
  • Broken Links redirected with appropriate link
  • If Broken links not redirected remove it
  • Custom 404 page for all non-available page
  • Favicon
  • Blog
  • Sitemap.xml
  • SSL
  • Robots.txt
  • Mobile compatible
  • Page size
  • Page loading time
  • W3C validated


Apart of that I would like to highlight the most important off-page factor that plays a very important role in website ranking. Ranking of a website on targeted keywords depends more on the type of backlinks.

The more backlinks from high authority nice website can leads to success. Ranking of a keyword mostly depends on the type of backlink.

There are two types of links –

  • Dofollow
  • Nofollow

Now, the question comes which type of links Google prefer to have and what are the differences between the two?

With Dofollow backlink, link juice flows with page authority were as links with nofollow only traffic flow. As per SEO point of view dofollow is more important to gain ranking.

But by having only dofollow backlink is not the solution, a website must have the combination of both types of link.


Conclusion – This whole article gives you the deep insight on SEO checklist and how a website can improve its visibility on targeted keywords using different type of dofollow and no follow backlinks. For any query, post your comment, I love to answer your query.




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One thought on “Important SEO Checklist”

  1. This is such an amazing post. The insights given here are so helpful and i hope it will help to shape ours. Thanks for all the time that you put in .Very impressed !

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