Process to Remove AMP from Google Search

Google recently introduces the concept of removing the AMP content from Google Search Result. Some time webmaster or publisher face lot of challenge to remove and optimize AMP content. Below we have listed some of the useful strategies that works perfect to stop showing AMP content in Google search result. Recently Google added or published a document in Developer section targeting AMP content removal from Google search engine result.

On CMS platform like WordPress, Drupal and Squarespace you can manage the AMP in different way. Below are list of steps that you need to follow to remove AMP content from Google SERP for the custom build solution.

Some of the publishers facing an issue that AMP content causing lack of revenue and control over ads.

AMP content removal

Let’s explore all the process of removing the AMP content from Google Search result –

  1. Remove rel=”amphtml” link from the source code of the canonical page.
  2. Add “noindex” meta tag on all the AMP pages. Preventing Googlebot from crawling and indexing of AMP pages.
  3. After adding the “noindex” meta tag go and update the sitemap. Submit the sitemap.xml file over Google Search Console.
  4. Verify the removal of your AMP page using Google Search console AMP report.
  5. Make your server configured to manage the 301 redirect for all AMP pages.
  6. Manage the redirect in perfect way for all the AMP pages.
  7. Check over Google search result for the removal of all your website AMP pages. You need to check completely and if any AMP page exists look into it and perform the above mentioned steps.

The above mentioned step perfect in order to remove completely the AMP page from Google Search Result.

The main motive of launching the AMP page is to accelerate the performance of website over mobile device. For more detail on why Google introduce AMP concept please explore our blog – All About AMP Content

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Some publisher saying AMP causing lack of revenue and control over Ads

AMP having very mixed reviews relating to the control over ads and revenue generated using that ads. Some of the publishers shared their opinion that previously they have very good control over ads that are the part of their website and also generating lots of revenue. But after the launching of AMP they are losing revenue and lacking the control over the ads.

Before AMP everyone focus on responsive pages and people use to have better control over the ads. To sort out the slower part of web Google introduced the concept of AMP (Accelerated Mobile Page).

Now we going to explain what are the reasons, why publisher encountering issue?

  • 1. If your follow step by step procedure in a right way you can generate same amount as you were doing previously.
  • 2. There are lots more publishers who were generating the revenue at the similar rate as they did with their mobile site. Also they noticed increase in the mobile page view.

The main motive behind launching of AMP is to improve the slower part of web. To get the complete over on AMP pages explore “All About AMP”.

What is AMP & Why It is so important?

Google on 24 Feb 2016, rolled out the AMP (Accelerated Mobile Pages) to improve the mobile user experience. AMP are very fast loading mobile web pages as compare to normal web page. To improve the mobile web speed Google introduce the concept of AMP. These pages are fast loading mobile web pages.

What is AMP?

To help you understand what AMP is we would like to highlight few of the important part of Accelerated Mobile Page –

  • 1. To sort out the slow part of the web Google introduce the concept of AMP. These pages are very fast to load over mobile.
  • 2. AMP eliminated Java script and some part of HTML and CSS. This all changes done to improve the user experience over mobile.
  • 3. Webmaster no need to worry about the ads. AMP support Ads.
  • 4. AMP are primarily focus on static pages. You can create AMP for all your static page to serve the mobile user at a very fast loading time.

Why AMP Required?

There are so many reasons to have AMP –

  • 1. All the webmaster that have blogs/news/article can go for the AMP. It can serve the mobile web user very fastly as compare to normal pages. AMP pages load very fastly over mobile and these are introducing only for the mobile user only.
  • 2. By eliminating the use of Java Script and some part of HTML and CSS it makes the loading of page much faster over mobile browser.
  • 3. All the webmasters those who wants to integrate content on regular basis can be benefited from AMP pages.

Alternative for AMP

If you want to go for AMP you can make your page responsive. Also avoid using java script to reduce the loading time of the page. Responsive pages with the fast loading time can serve the mobile user perfectly.

So, if your website/blog is responsive with less loading time than you don’t need to go for the AMP.

If you developed your website/blog using WordPress, you can install the “AMP WordPress Plugin”. This will help your static pages to convert automatically into AMP.

How To Start With AMP?

AMP page is just like any other HTML page which you can upload over server like a normal page. What you need to focus while creating an AMP? To develop it you need to make small changes in your HTML or you can develop AMP version of the web page and link it with the standard web page using <link rel=”amphtml” href=”…..”>


<!doctype HTML>
<meta charset=”utf-8”>
<link rel=”canonical” href=””>
<meta name=”viewport” content=”width=device-width,minimum-scale=1,initial-scale=1″>
<h1>Sample document</h1>
Some text
<amp-img src=sample.jpg width=300 height=300></amp-img>
<amp-ad width=300 height=250