June 2019 was one of the most important months for webmaster and SEO professional. To provide the more useful and accurate result Google introduced two major algorithms –

  1. June 2019 Core Update
  2. Diversity Update

This is the second time in 2019, Google confirmed about algorithm update. Now, lets explore in detail both the update individually.


What is June 2019 core update?

In the month of June 2019, Google announced a new broad core algorithm update. This was pre-announced update by Google and expected to roll out ends on 8th June 2019.


Insight on June 2019 core update

This was a usual core update as Google used to perform on regular basis to provide the more accurate search result. The main purpose of core update is to provide the more accurate and relevant information to the user query over SERPs.


Impact of June 2019 core update

  1. Some news sites impacted a significant drop in ranking this update –
    • The British DailyMail seen 50% drop in traffic
    • Another news site – Cryptocurrency based website CCN seen 71% drop in organic traffic and 90% of daily revenue and this leads to shut down its business
  2. Increase in Video carousel result – Improve the layout of SERPs with more video carousels over Desktop SERPs. Also, the video results are ranking higher in comparison to text-based result.


How to protect from June 2019 core update?

  1. Google officially announced that there is nothing to do to fix it
  2. This update is not targeting any specific category/segment. The board core updates are wider in scope
  3. Previous mar 2019 core update is specific to E.A.T (Effective, Authoritative and Trustworthy). But this Jun 2019 core update is very broad in nature and hit website of different domain targeting news, entertainment, YMYL, etc.


Some of the useful tips that are not directly related to this update but compare to be useful to recover from this update

  1. Content should be highly authoritative and trustworthiness with more accurate author bio. Author bio should have proper social profile – Facebook, LinkedIn, Twitter, etc. This gives sense of trust to visitor/user of the website.
  2. Website should be Trustworthiness (E-A-T)
  3. Content should be original, high quality, useful and factual. The information should provide value to reader/visitor


What is Diversity update?

In addition to core update, Google also rolled out the Diversity Update in the month of June 2019 between 4th of June to 6th of June. The diversity update was introduced by Google to reduce the appearance of multiple result from the same website in Google organic search for top 10 results

Impact of Diversity update?

The website that appears multiple time on Google first page for same query would get impacted most. There are so many websites that are appearing more than once over Google search engine for the same query. Such website gets impacted more and will going to loss organic traffic to some extent.


Conclusion –

The purpose of this post is to share the insight on Google broad core and diversity update. By exploring, webmaster/ SEO professional help you to measure the impact of this update and steps to prepare to recover from these updates.

Keep exploring our blog section to get the latest news and update on digital marketing. For any clarification feel free to comment. We would love to answer your questions.


Google BERT Algorithm – Get prepare & leverage it

Google launched BERT algorithm dated 25th Oct 2019 and this is going to be one of the biggest update after RankBrain. This time Google adjust its algorithm to better understand natural language processing

This update will be going to impact 1 out of 10 queries. So, the overall impact of this update over search engine would be 10% targeting all languages. This going to impact both organic search result and featured snippet.


What is BERT?

BERT stands for bidirectional encoder representations from transformers. Google adjusted its algorithm to better return the result based on user query. Now, Google gives importance to each word of the query to return the best result.


Examples

  1. User can get the flight detail after putting the flight number in search box over Google SERP
  2. User can get the answer after putting the math equation in search box over Google SERP
  3. Google ‘Auto Complete Feature’ automatically predict the when you finish typing in search box over Google SERP

Google has already achieved all the above-mentioned feature. Now, how Google BERT algorithm is different?

Now, I am going to share some of the example that helps you to get the insight on how Google BERT algorithm is different.

We have picked some of the query result before and implementation of BERT.


Example 1 –

User performing search “2019 brazil traveler to usa need visa”

Below are before and after result

BERT example

If you check the query in detail, you will find that after implementation of BERT Google fetch the more accurate result.


Example 2

User perform search for query “Can you get medicine for someone pharmacy

BERT Google Update

Similarly, in the above the after result is more accurate in comparison to older result.

BERT not only impacting organic result only, but it also impacts featured snippets.


How BERT impact featured snippets?

Google BERT is going to impact the featured snippet in addition to organic result. Let’s explore an example that help you get the detail on overall impact of BERT on featured snippet.

User performing search for “Parking on a hill with no curb”

Featured snippet result

The result after BERT algorithm is more accurate. Now, Google importance to each word in query. In previous result you can see that Google not focusing on all the word of the query i.e. ‘Curb’.


How can you leverage and prepare for it?

The BERT update is more focused on informational based keyword. So, the best way to prepare for this update is to identify the informational based keywords targeting topic.

Below are some strategies that you employ to leverage BERT for your SEO –

  1. Target CPA
  2. Identify long tail keywords with good volume. Use different tools – Keyword planner, MOZ, Ahrefs, etc
  3. Create content specific to topic
  4. Review your competitor’s content and make your content more valuable as compare to your competitors. Its does mean that you should write long content in comparison to your competitor
  5. Write in natural form
  6. Don’t focus on keyword density


If your traffic drops after BERT, please reach out to us by commenting. We will help you to strategies you SEO approach and improve organic visibility.




What is Content Duplication as per Google & How to Override IT?

Now a day’s everyone is using Internet but very few are aware of duplicate content. Guys from digital marketing background may aware of duplicate content. But you really know what are the consequences of having duplicate content on website? Now the next question comes how Google handle the duplicate content over web?

Google Process of Evaluating the Duplicate Content

Before moving into deep let’s first understand what most of us think about duplicate content.

  • 1. Duplicate content can leads to penalty
  • 2. Remove the page from indexing
  • 3. Can degrade the score of website over search engine


What is duplicate content?

As per Google the “Duplicate Content” is a block of content that match completely or some part across the domains. Google filter the duplicate result in its search engine while fetching the result. Over web there are so many duplicity. As per Matt Cutts 30% content over the web is duplicate.


Is duplicate content can panelized your website?

More than 60% webmaster thinks that Google penalize the website that have the duplicate content. This statement is not correct. Google never penalize the duplicate content. Google basically consolidate the result and fetch the unique result not the duplicate.


How Google Prevent Showing Duplicate Content?

Google Algorithm works so smarty to prevent showing the duplicate content over the search engine. All the results of the same content that matching the query are grouped into cluster and based on the algorithm the best result will be fetched.


How to Override the Duplicate Content?

There may be certain situation that can leads to duplicate content –

  • 1. Someone copied your content
  • 2. Website having the pagination issue
  • 3. Website having canonical issue
  • 4. Multi-language version
  • 5. Multi Regional version


Solution of Duplicate Content

  • 1. If someone copied your content you can request them for removal. If they are not removing you can contact DMCA.
  • 2. For multi-language or multi regional website use hreflang attribute.
  • 3. For Canonical related issue, use canonical tag and 301 redirect using .htaccess.
  • 4. In case of pagination use rel attribute.

    i.e. rel=”prev” and rel=”next”




All About Google Panda Algorithm – Make Your Website Panda Friendly

Google Panda algorithm was launched to improve the value of search over Google. Google panda and Google Penguin are the two most important algorithm that was designed to improve the value of search. On regular interval Google keeps modifying the algorithm and evaluate the website as per the parameters of the algorithm. Before moving deeper let’s explore in detail what is Google Panda?

Google Panda Algorithm –

Google Panda algorithm aim is to promote the high quality website on the top by dooming the low quality content website. On regular interval Google keep modifying the algorithm and also on a regular interval evaluating the website as per the parameters. Website with high quality content will be promoted where as low quality content will be doomed.

There are two important terminologies –

  • 1. Google Panda Algorithm Updates
  • 2. Google Panda Refreshes

There are huge difference between the two but most of us are not aware of. Let’s explore the major difference between the two.

Google Panda Algorithm Updates – In such types of update there are some modification in the algorithm part. Setting the parameters to evaluate the website as per the standards.

Google Panda Refreshes – To maintain the standard of Google Search, Google evaluate the website as per the standards of the algorithm. In case of refresh, there will be no update in algorithm.


How to Make Website Google Panda Friendly?

  • 1. Low Quality Content – Filter out all the low quantity content. You need to evaluate your complete website in terms of low quality content/duplicate content. There may be the possibility of automated generated content. Check the content quality on the basis of grammar, spelling and words.

    How can we remove low quality content or duplicate content: –

    Block low quality content from Google Indexing by using Robots.txt file or robots meta tag.

  • 2. Unique/Quality Content – Convert the low quality content into unique one by re-writing. You can evaluate the uniqueness of the content using Copyscape. Make sure while integrating the content on your website it need to be written by you. Don’t copy the content.

  • 3. Reduce the Number of Ads – Reduce the number of to the page. If you have so many Ads on the page it can distract user, increase the loading time and also reduce the user experience.
    So, the best idea is to have low number of Ads on your website.


How will You Know you are the victim of Google Panda Algorithm?

If your website hit by Google Panda Algorithm you can see a huge fall in the Page view and overall traffic. Using Google Analytics you can track the traffic.

To sort this issue you need to follow the above mentioned steps and then ask Google restore your website. It takes time to restore the website. So, you need to have the patience and wait for the next Google Panda Refresh or update.




Possum The Local Ranking Algorithm Update by Google

1 Sept 2016, most of the webmaster recorded the change in local algorithm over Google. Members of the search community decided to give it a name “Possum”. Its all about the local algorithm update.

Most of the business owner recorded that their business listing gone. But as per “Possum” they are filtering the local business listing. Now let’s explore it in detail all about Possum algorithm update.


What is Possum Algorithm Update?

Possum is all about the filtration of local business listing over Google Map. The main motive of this update is to provide the accurate business listing information over Google and remove all the duplicate and unauthenticated business listing. Most of the business have multiple address with the same contact number. To provide the accurate results to user Google pushed the “Possum Algorithm” Update and start filtering the duplicate and unauthenticated (spam) business listing. Office/business with multiple address with the same contact number and same website get effected by Possum Algorithm. For a business like this Google filter out the result. Some of the business get huge benefits from this update. They saw a ranking improvement in local ranking. The filtration is done on the basis of address and affiliation.

As per the impact this is one of the biggest update after Google Pigeon update.




Google Two Major Updates But Not Yet Confirmed

Yesterday 2nd Sept 2016, most of the searchers discussed over search communities relating to “Tow Major Updates” one is “Core web Search Result” and the other one is “Local Pack Result”.

Most of the searchers were saying that they have observed changes in their ranking relating to targeted keywords over Google Search Engine Result Page. Have you seen any ranking changes relating to your website over Google search engine? Then you were the victim of this update. Some were telling this is the Penguin Update and some were saying this is a quality update. But this is a core search algorithm changes as per the changes observed by the Searcher or as per the discussion over communities.

Google not yet confirmed any update.

Relating to “Local Pack Result” most of us were saying , Its quality update as Google removing some of the local results those who were violating the guideline. Google not yet confirmed for this also.