What is Content Duplication as per Google & How to Override IT?

Now a day’s everyone is using Internet but very few are aware of duplicate content. Guys from digital marketing background may aware of duplicate content. But you really know what are the consequences of having duplicate content on website? Now the next question comes how Google handle the duplicate content over web?

Google Process of Evaluating the Duplicate Content

Before moving into deep let’s first understand what most of us think about duplicate content.

  • 1. Duplicate content can leads to penalty
  • 2. Remove the page from indexing
  • 3. Can degrade the score of website over search engine

What is duplicate content?

As per Google the “Duplicate Content” is a block of content that match completely or some part across the domains. Google filter the duplicate result in its search engine while fetching the result. Over web there are so many duplicity. As per Matt Cutts 30% content over the web is duplicate.

Is duplicate content can panelized your website?

More than 60% webmaster thinks that Google penalize the website that have the duplicate content. This statement is not correct. Google never penalize the duplicate content. Google basically consolidate the result and fetch the unique result not the duplicate.

How Google Prevent Showing Duplicate Content?

Google Algorithm works so smarty to prevent showing the duplicate content over the search engine. All the results of the same content that matching the query are grouped into cluster and based on the algorithm the best result will be fetched.

How to Override the Duplicate Content?

There may be certain situation that can leads to duplicate content –

  • 1. Someone copied your content
  • 2. Website having the pagination issue
  • 3. Website having canonical issue
  • 4. Multi-language version
  • 5. Multi Regional version

Solution of Duplicate Content

  • 1. If someone copied your content you can request them for removal. If they are not removing you can contact DMCA.
  • 2. For multi-language or multi regional website use hreflang attribute.
  • 3. For Canonical related issue, use canonical tag and 301 redirect using .htaccess.
  • 4. In case of pagination use rel attribute.

    i.e. rel=”prev” and rel=”next”

All About Google Panda Algorithm – Make Your Website Panda Friendly

Google Panda algorithm was launched to improve the value of search over Google. Google panda and Google Penguin are the two most important algorithm that was designed to improve the value of search. On regular interval Google keeps modifying the algorithm and evaluate the website as per the parameters of the algorithm. Before moving deeper let’s explore in detail what is Google Panda?

Google Panda Algorithm –

Google Panda algorithm aim is to promote the high quality website on the top by dooming the low quality content website. On regular interval Google keep modifying the algorithm and also on a regular interval evaluating the website as per the parameters. Website with high quality content will be promoted where as low quality content will be doomed.

There are two important terminologies –

  • 1. Google Panda Algorithm Updates
  • 2. Google Panda Refreshes

There are huge difference between the two but most of us are not aware of. Let’s explore the major difference between the two.

Google Panda Algorithm Updates – In such types of update there are some modification in the algorithm part. Setting the parameters to evaluate the website as per the standards.

Google Panda Refreshes – To maintain the standard of Google Search, Google evaluate the website as per the standards of the algorithm. In case of refresh, there will be no update in algorithm.

How to Make Website Google Panda Friendly?

  • 1. Low Quality Content – Filter out all the low quantity content. You need to evaluate your complete website in terms of low quality content/duplicate content. There may be the possibility of automated generated content. Check the content quality on the basis of grammar, spelling and words.

    How can we remove low quality content or duplicate content: –

    Block low quality content from Google Indexing by using Robots.txt file or robots meta tag.

  • 2. Unique/Quality Content – Convert the low quality content into unique one by re-writing. You can evaluate the uniqueness of the content using Copyscape. Make sure while integrating the content on your website it need to be written by you. Don’t copy the content.

  • 3. Reduce the Number of Ads – Reduce the number of to the page. If you have so many Ads on the page it can distract user, increase the loading time and also reduce the user experience.
    So, the best idea is to have low number of Ads on your website.

How will You Know you are the victim of Google Panda Algorithm?

If your website hit by Google Panda Algorithm you can see a huge fall in the Page view and overall traffic. Using Google Analytics you can track the traffic.

To sort this issue you need to follow the above mentioned steps and then ask Google restore your website. It takes time to restore the website. So, you need to have the patience and wait for the next Google Panda Refresh or update.

Possum The Local Ranking Algorithm Update by Google

1 Sept 2016, most of the webmaster recorded the change in local algorithm over Google. Members of the search community decided to give it a name “Possum”. Its all about the local algorithm update.

Most of the business owner recorded that their business listing gone. But as per “Possum” they are filtering the local business listing. Now let’s explore it in detail all about Possum algorithm update.

What is Possum Algorithm Update?

Possum is all about the filtration of local business listing over Google Map. The main motive of this update is to provide the accurate business listing information over Google and remove all the duplicate and unauthenticated business listing. Most of the business have multiple address with the same contact number. To provide the accurate results to user Google pushed the “Possum Algorithm” Update and start filtering the duplicate and unauthenticated (spam) business listing. Office/business with multiple address with the same contact number and same website get effected by Possum Algorithm. For a business like this Google filter out the result. Some of the business get huge benefits from this update. They saw a ranking improvement in local ranking. The filtration is done on the basis of address and affiliation.

As per the impact this is one of the biggest update after Google Pigeon update.

Google Two Major Updates But Not Yet Confirmed

Yesterday 2nd Sept 2016, most of the searchers discussed over search communities relating to “Tow Major Updates” one is “Core web Search Result” and the other one is “Local Pack Result”.

Most of the searchers were saying that they have observed changes in their ranking relating to targeted keywords over Google Search Engine Result Page. Have you seen any ranking changes relating to your website over Google search engine? Then you were the victim of this update. Some were telling this is the Penguin Update and some were saying this is a quality update. But this is a core search algorithm changes as per the changes observed by the Searcher or as per the discussion over communities.

Google not yet confirmed any update.

Relating to “Local Pack Result” most of us were saying , Its quality update as Google removing some of the local results those who were violating the guideline. Google not yet confirmed for this also.