Tracking Useful Data Using Google Analytics – Custom Report

Use case – I have to track month wise progress of a website, and this data includes following – Sources of traffic, Landing page, No. of the session, Session duration, Users, and Bounce rate.

To get the data, we need to use Google Analytics – Customer Report. By default, Google analytics represents data in defined ways with limited information. Now, let’s move on how to start with Google Analytic – Customer Reporting feature.

Go and Sign in to Google Analytics

Move on to the view

Go to Customization > Custom Reports > +New Custom Report.

Enter a Title of the report

Based on requirement you can choose > Explorer/Flat table/Map Overlay



As per our requirement, here the selection would be made on the following basis.

First, named this customer report – “Month Traffic Overview”

Selected the “Flat View”

Under “Dimension” select following –

  • 1. Default Channel Grouping
  • 2. Landing page
  • 3. Count of session
  • 4. Session duration

Under “Metrics” select following –

  • 1. Users
  • 2. Bounce rate

Then, click on “Save” Button

In below screen, you can see the selection of item –

custom report creation

After saving them, you can find the complete information based on selected dimension and metrics. You can download the report in any of the following format – CSV, XLSX, PDF and Google Sheet.

In the report, I can see last five months data on following parameters–

    • 1. Default Channel Grouping
    • 2. Landing page
    • 3. Count of session
    • 4. Session duration
    • 5. User
    • 6. Bounce rate

    Below is the overview of the Google Analytics Report –

    google analytics report

    After that download the report in XLXS/CSV format and convert it into a pivot table. Using that you can have the deep insight into the reports.

    Start creating useful report using Google Analytics – Customer Report and get the deep insight on website performance. For any query, submit in the comment section.

Difference Between Exit and Bounce Rate

Most of the SEO professional are confused relating to the Exit and bounce rate. In this post we going to explain you in detail what are the difference between the exit rate and bounce rate.

What is an Exit Rate?

Every page on your website having exit rate. Exit rate is calculated for each page and this is the percentage of visitor who left/exit the page.

Exist rate us calculated by taking the total number of exits and divide them by the total number of page views.

exit percentage google analytics

Why Exit rate is so important?

Exit rate is one of the most important parameters that helps user to get the detail idea about how the user navigating on your website, from where they are exiting. Based on that you get the clear idea.

What is Bounce Rate?

Bounce rate is a single page session on your website. In simple term bounce rate is the percentage of visitors that hit your website on a given page and don’t visit any other page on your website.

Example – Visitor lands on your website home page from some source and leave your website without visiting any other pages on your website. This is a bounce rate.

Bounce rate is calculated by taking the total number of bounces and divide by the total number of visits.

Why Bounce rate is so important?

To check the bounce rate of your page you can follow the below mentioned steps using Google Analytics –

Go to Google Analytics –>Behavior –> Site Content –> All Pages

google analytics bounce rate

Here, you can see on the basis of page the bounce rate.

So, if your bounce rate is high it means it’s really dangerous for the website traffic. To sort such issue you need to first see the report with the help of Google Analytics and then start exploring which pages having high bounce rate.

Pages with the high bounce rate need attention. The below are the strategies which you can adopt to sort out the high bounce rate-

1. Need to integrate more content or improve the quality of the content.

2. Make some modification in the image.

3. Modify the user interface.

By making such changes you see there is some down in the bounce rate.

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Tracking All Traffic & Transaction of Ecommerce Using Google Analytics

Tracking traffic and transaction relating to E-commerce website can provide you the very useful information relating to users and purchase made on your website. There are various way to track the users and traction. In this article we are going to discuss in detail the Google Analytics “E-commerce Tracking”.

How Actually Transaction Tracking Done?

When user click on “Purchase/Add To Cart” button the user information is recorded over sever and redirected to the “Thank You/Receipt” page. Using Google Analytics script the data (ecommerce transaction) is recorded in the Google Analytics under E-commerce section.

There are two types of data send using Google Analytics Script to the Google Analytics –

  • 1. Transaction Data
  • 2. Item Data

Transaction Data – Transaction data represent the complete information relating to the transaction happen on your e-commerce website.

Item Data – Item data represent the information relating to the individual item added in the cart.

Procedure To Implement Ecommerce Tracking In Google Analytics

By following the 5 simple steps you can implement the Ecommerce Tracking in Google Analytics.

  • 1. Load Ecommerce Plugin
  • 2. Adding Transaction
  • 3. Adding Items
  • 4. Sending Data
  • 5. Clearing Data

Below is code which helps you to track every single transaction and item purchased over your ecommerce website. For the PHP based website you can use the below mentioned code.

In the below mentioned code you can see the we have integrated the java script relating to Loading of ecommerce, adding transaction, adding items, sending data and clearing data.

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

ga(‘create’, ‘UA-XXXXXX-XX’, ‘auto’);

ga(‘require’, ‘ecommerce’, ‘ecommerce.js’);

If($_SERVER[SCRIPT_NAME]==/thankyou.php”) {
ga(‘ecommerce:addTransaction’, {
‘id’: ‘<? = $orders[‘order_id’]?>’,
‘affiliation’: ‘<? = $orders[‘store_name’]?>’,
‘revenue’: ‘<? = $orders[‘revenue’]?>’,
‘shipping’: ‘<? = $orders[‘shipping’]?>’,
‘tax’: ‘<? = $orders[‘tax’]?>’

for ($i=0;$n=sizeof($products_array);$i<$n;$i++) { ?> ga(‘ecommerce:addItem’, { ‘id’: ‘<? = $orders[‘order_id’] ?>’, ‘name’: ‘<? =$products_array[$i][‘name’] ?>’, ‘sku’: ‘<? =$products_array[$i][‘sku’] ?>’,
‘category’: ‘<? =$products_array[$i][‘category’] ?>’,
‘price’: ‘<? =$products_array[$i][‘price’] ?>’,
‘quantity’: ‘<? =$products_array[$i][‘quantity’] ?>’


ga(‘send’, ‘pageview’);


The above code is just the sample. You can get the idea from this only. You need to create your own based on the website and technology.

Steps To Perform In Google Analytics To Track Ecommerce Tracking

Few simple steps can help you to track every single transaction and product purchase.

1. Go to the Google Analytics

2. Integrate the Google Analytics Code in all the page of your website by integrating this code in the header part of the blog. To get the deep insight explore our blog on “Google Analytics Code Placement“.

3. Integrate the Shopping cart with Google Analytics.

4. Integrate the Ecommerce tracking code in the order confirmation page i.e. Thank you/Receipt page. This helps you to track every single transaction on your website. The code is specified above.

5. To get the Ecommerce report you need to enable the Ecommerce reporting in Google Analytics.

The path –

Admin -> View -> Ecommerce Setting -> Enable Ecommerce Toggle button

Once done click on “Submit” button


6. Want to track the path of the visitor which he/she took before moving to checkout page. To do so, you can create a funnel.

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Destination Goal of Google Analytics & Its Use For Tracking Visitors

I think every webmasters are using Google Analytics to measure the traffic flow, Acquisition, Behavior and many more. But do all they know the types of Goal Google Analytics offers. In this post we are going to discuss in detail the types of Goal and its use in tracking the visitor.

Types of Goal –

  • 1. Destination
  • 2. Duration
  • 3. Page/Screen per session
  • 4. Event

Now, let’s discuss in detail the types of “Destination Goal” and its use for webmaster.

Under Google Analytic dashboard you can set the “Goal” by following the below path –

Google Analytics Dashboard –> Admin –> View –> Goals

Click on “New Goal” Button. This will show all the four types of Goal. So, based on your requirement choose the one and start.

Destination Goal Overview –

Destination goal basically used for the purpose of tracking the user who landed on a particular pages. Suppose you want to track the how many user landed on the thank you page after filling the signup form. In such case “Destination Goal” is perfect.

Using funnel you can track the path of visitor which he/she took before reaching the destination.

The below print screen will give you a brief overview of destination goal.


Enter the name of the Goal based on your choice then click on “Continue” button. This will take user to the next window. The next window will ask you to fill following details: –

  • 1. Specify the destination URL.
  • 2. If you want you can specify the value. This is not mandatory. This is optional.
  • 3. If you want to track the path of the visitor who landed on the destination URL you can set it. This is also optional.

For detail please see the below screenshot –


Destination goal record the transaction based on the URL which you enter in the field. You can enter the “Fixed URL” or can customize using “Regular Expression”. If you have the specific URL which you want to track. Suppose I am having a thank you page which appear after filling the form of different pages of the website. In such case we can go for the Fixed URL method. In Destination Coolum we can select the “Equal to” and then input the complete URL of thank you page.

Important Point to Remember:

Destination –Enter the requested URL. We can use the following format:

  • a) /formal-shoes/abc-shoes.html
  • b) /formal-shoes/blue-shoes.php

“Value” and “Funnel” is optional.

Once done we can click on the “Verify this Goal” and the click on “Save”.

Now we are going to explain all the available possibility in Destination.

Match Type Options –

  • 1. Begin with
  • 2. Equals to
  • 3. Regular Expression

Begin with – There are various website that have dynamics generated URL and in order to track such pages you can use begin with option. This help you to track the user.

Suppose I am having a website and for each user the checkout page generate the new URL dynamically. In such case we can go with this method.

For example the url is http:/// and for each user the url change. To track the user we can set /checkout.cgi?page=1 and then select the Begin with option.

Equal to – Equal to option work perfect if you have the fixed url. You just simply specify the URL.

For example the URL is You just enter the same URL in the field provided

Or you can mention the directory path only as mentioned above.

Regular Expression – Using of “Regular Expression”

  • ^/electronics/.* – when any page within the electronics directory viewed the goal will match.
  • electronics.html|shoes.html – when user view any of the page relating to electronic or shoes the goal will match.

Get The Deep Insight on Google Analytics Attribution Model

Attribution Model is a way to determine which marketing channel/source leads to conversion. This helps to get the detail insight on the way customer leads to conversion using different sources.

Using attribution model we can answer various question relating to marketing –

  • 1. Which is the best marketing channel that leads to more conversion?
  • 2. Which are the best performing keywords in terms of conversion?
  • 3. Which is marketing channel is not performing to generate conversion?

If we talk about digital marketing the answer of the above question will help you to gain the better overview of the performance of digital marketing channels. Also based on the outcome of attribution model you can decide the amount you are willing pay and which are marketing channel is performing well.

To View Attribution Model Report –

  • Go to Google Analytics Conversion –> Multi Channel Funnels –> Attribution

Let’s explore how user interact with the website and how many of them converted into conversion. Here, we are going to discuss in detail how “Attribution Model” works.

  • 1. Joseph is searching for best job portal and finds your website via Google search engine i.e. organic search. Click on “Apply Job” button.
  • 2. The second user finds your website by reading a blog which we published on third party blogging site and this leads to conversion on your website.
  • 3. The third user is converted into conversion by PPC ad that is displayed on the Google search.
  • 4. Last week you send an e-mailer to 100 users and based on that 2 user finds your services very interesting and they finally converted into conversion.
  • 5. One user click on your Facebook social post and then converted into sales after visiting your website.

Here, you can see there are 5 different sources which leads to conversion i.e. Organic Search, Referral, Paid, Emailer and Social Network.

New Attribution Model Advance Feature Insight–

The Google Analytics attribution model provides the better overview on how user converted into sales. Helps your to decide how your marketing is going and which source is compare to be more effective and perfect that leads more conversion.


Easy To Compare –

There is a feature under attribution model that offers you to compare the different attribution that leads to traffic. Based on the percentage in change we can measure every sources of conversion in detail.

The below image gives you the detail overview of the comparison done in Attribution model.


Custom Attribution Model Creation –

If you want to create a new attribution mode here the steps

Google Analytics –> Admin –>View –> Attribution Models

Click on the + New Attribution Model

The below screen will give you the detail overview of the process of creating the attribution model.


Once done click on “Save” button.

Linking Google Analytics & Google Webmaster

Linking Google Analytics with Google Search Console helps you track useful information relating to Search Engine Optimization. Search engine optimization (SEO) helps you to track the keywords current status like ranking, impression, landing pages and many more. So, by linking Google Analytics with Google Webmaster you can track some useful information relating to your website/blog.

Now we demonstrate the complete process of integrating Analytics and search console. After setup of Google Analytics and Google Webmaster account. You can establish the connection between the two by integrating.

How to integrate it? To integrate you need to go to the Google Analytics and then login.

After Login click on “Admin tab” and move to the “Property” and the click “Property setting”.

google analytics overview

Once user click on proper setting a new window will open. Here you need to select “Adjust Search Console” button. This is specified in the bottom part of the page. In the below screen its specified in the green outline area.
google analytics property

This will take you to the new window, where you need to click on the “Add a site to the search console” button. This step integrate Google analytics with Google Search Console. Once done, hit the refresh button after some time. The below print screen will give you complete overview.

google analytics linking

Once the link establish you can check the search traffic by exploring:

Acquisition ->Search Console ->Queries

integration process

This will help you to explore important information relating to following:

  • Landing Page: Landing page tab let you see the complete information relating to all the landing pages where user lands corresponding to your website/blog. Relating to each landing page you can see the Acquisition, behavior and conversion.
  • landing page

  • Country: Under country section user can see the traffic acquisition, behavior and conversion pertaining to different location.
  • country traffic

  • Device: Device section shows the total traffic from different devices like tablet, mobile, laptop, desktop, etc. So, using this you can know which types of devices user are using and pertaining to each device you can know the total acquisition, behavior and conversion.
  • device specific traffic

  • Queries: Queries section shows all the queries user are using to search your website and corresponding to each queries it shows clicks, impressions, CTR (Click Through Rate) and Average Position over search engine.
  • integration analytics webmaster

Stay connected with us we will help you to get the detail overview relating to various technical concept. Hope you like it.

Tracking Traffic of a Website Using Google Analytics

In order to measure the traffic of the website Google Analytics consider to be one of the best tool. Using Google Analytics you can check the overall traffic, Acquisition and behavior of the website/blog. You just need to insert the “Java Script” code in the header part of the code. You need to place the code in all the pages which you want to track. But for dynamic website it is very difficult to integrate the “Google Analytics Code” in all the page. In such case you can put the code in the header file. This will track the traffic.

Now we are going to demonstrate how you can setup the Google Analytics Code in the website.

You need to have a Gmail Account or you can create a new Gmail Account. Using that you can login into the Google Analytics. Before login you first need to open the Google Analytics.

The URL of the Google Analytics Account:

After Opening the URL the below screen will be displayed.

google analytics page

This will move you to the Google Analytics Login Page. Here, you need to enter the credential, the mail id and password which you have created. For detail please look into the below mentioned screen.

google login

After login the user will be navigated to the Google Analytics Page. If a user is new to that page he/she need to perform few simple steps to configured Google Analytics. The step by step process is very easy. You only need to follow instructions. The next screen shot will guide you the complete setup process.

google analytics setup

Click on Sign Up. This will take user to the new screen where user need to input few detail relating to his/her website or blog.

Also user can select the Mobile App if he/she want to configure the analytics code for his/her mobile app. Here, we are demonstrating the process of configuring “Google Analytics” for website/blog.

google analytics setup

What all fields user need to input?

  1. Account Name: You can set any name in the “Account Name” section. Generally people prefer to input their business name or website name. So, based on your interest you can set the account name.
    Example: ABC
  2. Website Name: Enter the name of the website only here. No need to specify the URL.
    Example: ABC
  3. Website URL: Enter the URL of the website. If your website using SSL your need to select https otherwise you can use normal http.
  4. Industry Category: Select the category based on your business type. If its not matching select the other option.
  5. Reporting Time Zone: Based on your location set the time zone.

By default all the checkbox are active in the “Data Sharing Setting

Now click on the “Get Tracking ID

tracking id

A new window will open with the popup “service agreement”. You need to select the country first after that read the agreement clearly. To proceed further you need to click on “I Agree” button.

The next window will open with the “Google Analytics Java Script Code”. You need to copy this code and paste in the website/blog.

You need to integrate this code in the header part of the web page as discussed in the first paragraph.

java script code

After integrating the code in the website. You now able to track the traffic of your website. For detail please have a look on the below specified screen. The Google Analytic Dashboard help you to track the traffic, acquisition, behavior, goal and many more.

website traffic overview

Stay connected with us to get the detail insight on digital marketing concepts. In case any clarity required please comment in the section provided. We would love to answer your query.