Google Panda Devaluing vs Demoting Insight

Recently Google two major updates hits the google algorithm in real time. Google Penguin latest update 4.0 run in real time and evaluate the website on page by page basis. Now Penguin can hit the single page or complete website if it violates the guideline. But Google Panda work in a different way. Google Panda demote the ranking for the website and its targeted keywords that not following the guidelines and we call it “Panda Devaluing versus demoting”.

As we already discussed how the Google Penguin will work and how it going to evaluate the website on real time in my older blog –“Google Penguin 4.0”. With Panda the case is totally different. Now Panda Algorithm will not demote the link or website it only adjust the ranking of the website relating to targeted keywords.

Deep Insight of Google Panda – Devaluing vs Demoting

  • 1. Now Google Panda is no longer a penalty. It can only affect the ranking of the website.
  • 2. Evaluate the website on the basis of on-page quality and adjust the on that basis.
  • 3. As per Barry Schwartz if 80% part of the website is worst and not following the guidelines, Google Panda going to demote that particular some part of the website.
  • 4. This new system of ranking adjustment was done to avoid the game of gambling over search engine.
  • 5. If you make the recommended changes Google soon help you to maintain the website ranking on targeted keywords.

What is Content Duplication as per Google & How to Override IT?

Now a day’s everyone is using Internet but very few are aware of duplicate content. Guys from digital marketing background may aware of duplicate content. But you really know what are the consequences of having duplicate content on website? Now the next question comes how Google handle the duplicate content over web?

Google Process of Evaluating the Duplicate Content

Before moving into deep let’s first understand what most of us think about duplicate content.

  • 1. Duplicate content can leads to penalty
  • 2. Remove the page from indexing
  • 3. Can degrade the score of website over search engine

What is duplicate content?

As per Google the “Duplicate Content” is a block of content that match completely or some part across the domains. Google filter the duplicate result in its search engine while fetching the result. Over web there are so many duplicity. As per Matt Cutts 30% content over the web is duplicate.

Is duplicate content can panelized your website?

More than 60% webmaster thinks that Google penalize the website that have the duplicate content. This statement is not correct. Google never penalize the duplicate content. Google basically consolidate the result and fetch the unique result not the duplicate.

How Google Prevent Showing Duplicate Content?

Google Algorithm works so smarty to prevent showing the duplicate content over the search engine. All the results of the same content that matching the query are grouped into cluster and based on the algorithm the best result will be fetched.

How to Override the Duplicate Content?

There may be certain situation that can leads to duplicate content –

  • 1. Someone copied your content
  • 2. Website having the pagination issue
  • 3. Website having canonical issue
  • 4. Multi-language version
  • 5. Multi Regional version

Solution of Duplicate Content

  • 1. If someone copied your content you can request them for removal. If they are not removing you can contact DMCA.
  • 2. For multi-language or multi regional website use hreflang attribute.
  • 3. For Canonical related issue, use canonical tag and 301 redirect using .htaccess.
  • 4. In case of pagination use rel attribute.

    i.e. rel=”prev” and rel=”next”

All About Google Panda Algorithm – Make Your Website Panda Friendly

Google Panda algorithm was launched to improve the value of search over Google. Google panda and Google Penguin are the two most important algorithm that was designed to improve the value of search. On regular interval Google keeps modifying the algorithm and evaluate the website as per the parameters of the algorithm. Before moving deeper let’s explore in detail what is Google Panda?

Google Panda Algorithm –

Google Panda algorithm aim is to promote the high quality website on the top by dooming the low quality content website. On regular interval Google keep modifying the algorithm and also on a regular interval evaluating the website as per the parameters. Website with high quality content will be promoted where as low quality content will be doomed.

There are two important terminologies –

  • 1. Google Panda Algorithm Updates
  • 2. Google Panda Refreshes

There are huge difference between the two but most of us are not aware of. Let’s explore the major difference between the two.

Google Panda Algorithm Updates – In such types of update there are some modification in the algorithm part. Setting the parameters to evaluate the website as per the standards.

Google Panda Refreshes – To maintain the standard of Google Search, Google evaluate the website as per the standards of the algorithm. In case of refresh, there will be no update in algorithm.

How to Make Website Google Panda Friendly?

  • 1. Low Quality Content – Filter out all the low quantity content. You need to evaluate your complete website in terms of low quality content/duplicate content. There may be the possibility of automated generated content. Check the content quality on the basis of grammar, spelling and words.

    How can we remove low quality content or duplicate content: –

    Block low quality content from Google Indexing by using Robots.txt file or robots meta tag.

  • 2. Unique/Quality Content – Convert the low quality content into unique one by re-writing. You can evaluate the uniqueness of the content using Copyscape. Make sure while integrating the content on your website it need to be written by you. Don’t copy the content.

  • 3. Reduce the Number of Ads – Reduce the number of to the page. If you have so many Ads on the page it can distract user, increase the loading time and also reduce the user experience.
    So, the best idea is to have low number of Ads on your website.

How will You Know you are the victim of Google Panda Algorithm?

If your website hit by Google Panda Algorithm you can see a huge fall in the Page view and overall traffic. Using Google Analytics you can track the traffic.

To sort this issue you need to follow the above mentioned steps and then ask Google restore your website. It takes time to restore the website. So, you need to have the patience and wait for the next Google Panda Refresh or update.