Google BERT Algorithm – Get prepare & leverage it

Google launched BERT algorithm dated 25th Oct 2019 and this is going to be one of the biggest update after RankBrain. This time Google adjust its algorithm to better understand natural language processing

This update will be going to impact 1 out of 10 queries. So, the overall impact of this update over search engine would be 10% targeting all languages. This going to impact both organic search result and featured snippet.


What is BERT?

BERT stands for bidirectional encoder representations from transformers. Google adjusted its algorithm to better return the result based on user query. Now, Google gives importance to each word of the query to return the best result.


Examples

  1. User can get the flight detail after putting the flight number in search box over Google SERP
  2. User can get the answer after putting the math equation in search box over Google SERP
  3. Google ‘Auto Complete Feature’ automatically predict the when you finish typing in search box over Google SERP

Google has already achieved all the above-mentioned feature. Now, how Google BERT algorithm is different?

Now, I am going to share some of the example that helps you to get the insight on how Google BERT algorithm is different.

We have picked some of the query result before and implementation of BERT.


Example 1 –

User performing search “2019 brazil traveler to usa need visa”

Below are before and after result

BERT example

If you check the query in detail, you will find that after implementation of BERT Google fetch the more accurate result.


Example 2

User perform search for query “Can you get medicine for someone pharmacy

BERT Google Update

Similarly, in the above the after result is more accurate in comparison to older result.

BERT not only impacting organic result only, but it also impacts featured snippets.


How BERT impact featured snippets?

Google BERT is going to impact the featured snippet in addition to organic result. Let’s explore an example that help you get the detail on overall impact of BERT on featured snippet.

User performing search for “Parking on a hill with no curb”

Featured snippet result

The result after BERT algorithm is more accurate. Now, Google importance to each word in query. In previous result you can see that Google not focusing on all the word of the query i.e. ‘Curb’.


How can you leverage and prepare for it?

The BERT update is more focused on informational based keyword. So, the best way to prepare for this update is to identify the informational based keywords targeting topic.

Below are some strategies that you employ to leverage BERT for your SEO –

  1. Target CPA
  2. Identify long tail keywords with good volume. Use different tools – Keyword planner, MOZ, Ahrefs, etc
  3. Create content specific to topic
  4. Review your competitor’s content and make your content more valuable as compare to your competitors. Its does mean that you should write long content in comparison to your competitor
  5. Write in natural form
  6. Don’t focus on keyword density


If your traffic drops after BERT, please reach out to us by commenting. We will help you to strategies you SEO approach and improve organic visibility.




Google confirmed mobile search ranking update on mid-Dec 2017

Recently, Google confirmed that they had made changes in the mobile search ranking. Update hits those websites that are having no schema, and most depend on doorway page. Not on the desktop but the mobile this algorithm work. The main motive of this algorithm provides the perfect result that matches the algorithm over mobile SERP.

Now, let’s explore in detail all about the Google mid-Dec 2017 mobile search ranking update.

When did Google confirm – mid-Dec 2017 mobile search ranking update?

Google rolling this algorithm from last many weeks and in the mid of December Google confirmed the update.

Who going to suffer?

The websites with no schema data and those who depend on “Doorway” pages going to suffer a lot.

The impact can be visible on the mobile search engine result page.

Based on webmaster analysis report, we have identified that there are so many websites, get affected over mobile search result page.

How to cope with Google mobile search ranking update?

To cope with such changes, all the website need to implement the “Schema” data and avoid using the “Doorway” pages.

If you developed your website using CMS, you can go and integrate the “Schema” plugin. This helps you to optimize the website as per the required schema type – organization, review, article and more. You can also use Google schema markup helper to develop schema.




To test the schema developed, you can use Google schema testing tool.

This article helps you to get the deep insight on the Google most recent mid-Dec 2017 mobile search ranking update. Also we shared some useful solution how to manage it and implement it in right way.




Google Integrated A New Personal Filter


Google tested a new personal filter in search bar for the signed-in user. All the user who are logged in using their Gmail id can see this feature.


google personal filter

After selecting the “Personal” option from the search tools, you can get the useful personal data related to your query. Try and experiment this new feature. You going to love it.

This is just an experiment as confirmed by Google. Google keep on performing such kind of testing to make Google Search Engine a perfect platform for searching data and provide the more accurate data.


search result



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Google New Visual Search Tool – Google Lens

Google recently announced a new product named “Google Lens”. This going to provide the completely new way of searching the internet using your camera. Using camera you can take the picture and Google lens get the detail relating to that image. Now, let’s explore in detail the complete information about Google Lens.


How Google Lens will work?

As per the data collected from annual gathering of developer meeting, Google Lens works in a completely new way. Using camera you can take the picture and Google Lens helps you to find the detail information relating to that image using Artificial Intelligence techniques.

Let’s consider an example –

If we take a photo of a restaurant, Google Lens get the detail information relating to the restaurant like menu, reviews relating to different recipes, opening hours, seat availability and more.

Lens will be integrated into Google Assistant, with the new button into Assistant app, user can able to launch the Lens and can insert the photo into the conversation. Using this feature user can get the detail information relating to the photo.

You can also connect to your home Wifi by just taking a snap of your wifi no. from you mobile camera and Google lens will identify the network’s name and password. Offer you the option to tap a button and connect automatically.

google lens

When this going to be launched?

Google not yet confirmed when they going to launch it. They have not specified the date.

But yes very soon they going to lunch it.




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Google Going To Introduce Google For Jobs


Google completed the testing of “Google for Jobs” and may be in this week or next week Google going to launch it. This is basically a jobs search feature platform that offers jobs based on user query. Initially it will be launched in U.S region.

Many of us are not clear with what is “Google for Jobs”. Here, we going to explain you in detail. Before moving in detail. Let’s, first understand what are the benefits of having “Google For Job

  • 1. This will going to include all the jobs for every professional.
  • 2. Job seeker can explore all types of jobs ranging from entry level to experienced job.


Why Google introduce this in USA first?

USA employer facing shortage of the talent and not able to fill the vacancies. Even employees are not able to find the right opportunities. So, Google decided to introduce “Google for Jobs” in USA. Providing the right platform that helps employers and employees to get connected easily.



search jobs

How Google for Jobs work?

  • • Based on the user query Google for job going to display the relevant job for them. Based on the user query it starts recognizing the user and show the relevant jobs to the user.
  • • User can perform the job search using the various options like jobs by location, category, data, title, full time, part-time and more.
  • • Google machine learning understand the user query and cluster the data in such a way which help user to find the right job information as per their query.

    For example, if a user search for “software Engineer” or “IT Engineer” or “Software Developer”, depending on how the employer wrote the job description. Google will put together all these together, so user can find the right job based on the query.

  • • To apply the Job user need to click on “Apply”.


How Google going to display the job over Google for Jobs?

Google going to partner with famous Job Portal like LinkedIn, Monster, Glassdoor and more. From these websites they pick the data and display over the Google for Jobs.




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Google Enforcing Safe Browsing Policy

8th Nov 2016, Google announced a new updates relating to safe browsing policies. Now Google will start sending violation notice to those webmasters who are violating safe browsing policy. Those who continue such violation will get a 30 day time out.

How Google communicate?

Using Google search console registered email id. Google start sending notification to those webmaster who are having malicious files/software hosted on their website. Also warn them to diagnose the issue properly and sort them out. If you are violating such policy you will be in waiting period for next 30 days and during that time frame you need to sort such issue. This period is implemented for the purpose of reducing such offense.

If webmaster continue such violation repeatedly they will be marked as “Repeat Offenders”.




What the aim behind?

The main aim of implementing such policy is to provide the safe browsing experience to the users. User can securely browse websites over web.




Some publisher saying AMP causing lack of revenue and control over Ads

AMP having very mixed reviews relating to the control over ads and revenue generated using that ads. Some of the publishers shared their opinion that previously they have very good control over ads that are the part of their website and also generating lots of revenue. But after the launching of AMP they are losing revenue and lacking the control over the ads.

Before AMP everyone focus on responsive pages and people use to have better control over the ads. To sort out the slower part of web Google introduced the concept of AMP (Accelerated Mobile Page).

Now we going to explain what are the reasons, why publisher encountering issue?

  • 1. If your follow step by step procedure in a right way you can generate same amount as you were doing previously.
  • 2. There are lots more publishers who were generating the revenue at the similar rate as they did with their mobile site. Also they noticed increase in the mobile page view.

The main motive behind launching of AMP is to improve the slower part of web. To get the complete over on AMP pages explore “All About AMP”.



Optimization Based on Google Mobile First Index

Few days back we posted an article on “Mobile First Index“. Now we are going to explain you how you can optimize the website as per Google Mobile first index. Google already started testing its mobile first index. As per the expert it looks for the mobile version of your website first to calculate the ranking. If the website don’t have the mobile version or is not responsive, it will jump to the desktop version. As we already explain in our last post that as per mobile first index Google giving preference to mobile optimized website.

Most of the search engine started giving priority to mobile optimized website as the number of mobile users are increasing day by day. To meet the requirement of users most of the search engine are enforcing site responsiveness.


Below are the most important site optimization tips and techniques as per Google mobile first index.

Loading Time Optimization

You need to optimize the speed of website so that it load faster. Loading time is one of the most important elements to rank better on Mobile. If your website load in less than a second the chances of ranking the website on mobile device is higher.

Point to remember tips and techniques in relation to loading time optimization: –

  • 1. All the images on your website should be optimized. The bigger size image can reduce the loading time. You need to optimize it such a way which can improve the website loading time.
  • 2. Deletion of irrelevant characters from the source code without effective the core functionality of the website.
  • 3. Reduce the redirection.
  • 4. Leverage browser caching.
  • 5. Never block CSS, Java script and images.



loading-time-optimization

Mobile Optimization

Now responsive website having lot more advantages as compare to desktop version. Below are few of the tips that help you to make mobile optimization –

  • 1. Always try to avoid the use of Flash.
  • 2. Avoid making use of Pop-ups. This can increasing the loading time.
  • 3. The design should be such that allow user to navigate the page, category and button with finger.



mobile-optimization

On-page optimization

In terms of mobile search engine optimization you need to make sure that the title and description should not be too big. Also optimize the image using alt attribute and title tag. Other on-page elements optimization includes heading tag and more. For detail explore our blog on – “Most Important On-Page SEO Element”.

This helps to improve the visibility over mobile SERP.

In order to improve the visibility over local area you can go for following techniques:

  • 1. Integration of brand name and city name in title and description.
  • 2. Integrate brand name and city name in heading tag. Also in other on-page elements.
  • 3. Optimize the content by integrating brand and city name.



Google Removed Knowledge Graph Snippet Overlays

On 8th Nov 2016 we heard that Google going to remove the Knowledge Graph snippet overlays because of low use. Google introduced it with the motive to provide the detail information relation to the search result. This exist for more than 2 years and because of its low use Google decided to remove it.

For those who are not aware of Google search results overview snippets overlay we would like to brief you that. Let’s explore what is “Google Search Result overview snippets overlay”?

  • 1. This present the data in a much attractive way over Google search result page by showing more information about the result if you overlay.
  • 2. Additional box of information will open with a text box.
  • 3. The information is sourced from third party like Wikipedia and other third part reputed sources.


For overview please see the annexed image.

google-overlay-snippet

Why Google drop this feature?

Because of low use Google decided to drop Google Search Result Snippets Overlay. Google implemented this in the beginning of 2014 with the motive to make excessive use of it and presenting detail information over Google search engine result page.


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Mobile Optimized Content Get Priority to Index

Google recently going to introduce a new update called “Mobile First Index”. As per this update Google will give preference to mobile version content on both mobile and desktop search result in terms of indexing and ranking.

Now the question comes how Google crawling and indexing works after this update?

Now Google starts using mobile version page as a primary search engine indexing and this leads to quick and fast indexing of responsive pages as compare to non-responsive pages over Google search engine.


What are the changes we Google going to make in crawling and indexing?

Now a day’s people are performing more searches over mobile and to meet the requirement of users Google decided to index the mobile optimized pages first in the search result page. The non-responsive pages will not open properly over search engine and this lack of user engagement. So, to provide the better result Google started using responsive page/mobile optimized pages over google search page indexing. Previously Google use to crawl and index the page using desktop browser point of view, but now the Google changed the way of crawling and indexing of pages. Now Google is going to use mobile browser view.


What will happen with the non-responsive or non-compatible mobile web pages?

Those who don’t have the mobile website they don’t have to worry. Google still crawling and indexing the desktop version but the weightage will be given to the Mobile site. You can go for the mobile compatible website. You can ask your web designer and developer to make your website responsive.

If you have the mobile site you need to make sure that it should be the complete replica of the desktop version including link, content and pages.


How much time it will take to fully rolled out?

Google not yet committed how much time it will take. At present they are testing the mobile first indexing. If each and every things works perfect they will going to roll out this new feature. But if there is some issue they will not going to roll out.


What will be the impact this have on mobile ranking?

Definitely this going to have lots of impact over mobile ranking. If your web page is responsive it will crawl and index fastly as compare to the desktop version.

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