Last week Google rolled out the mobile first indexing. Now Google is going to evaluate every website on the basis of mobile first indexing. Also, Google started sending the notification to the webmaster via Search Console.

Last year Google clearly stated that they are going to roll out Mobile first indexing in the mid of 2018.

What is mobile first indexing?

Google mobile first indexing is a process where Google boat crawl and index the mobile version of the site. With the growing number of mobile phone, Google started indexing the mobile version of the website.

Previously Google has different indexing criteria for mobile and desktop user. For all the user, using a desktop, Google shows desktop version whereas for mobile, mobile version. Now with the growing use of mobile phone, Google introduced the concept of mobile-first indexing. For that website that doesn’t have the mobile version/mobile-optimized site, Google index the desktop version.

Why did Google shift to Mobile first indexing?

With the growing use of mobile phone, Google decided to introduce the mobile first indexing concept. The desktop indexing can create a problem for the mobile user. So, in order to server, the mobile user better Google mobile first indexing is the best option.

What to consider to get ready for mobile first indexing?

Get ready for mobile first indexing, you should have following-

  1. 1. Responsive design
  2. 2. Ease of use over mobile
  3. 3. Speed of site

A perfect mobile site is one that looks good over mobile, easy to navigate and load faster.

Here, is the checklist for mobile first indexing –

  1. 1. Responsive design – To rank well on mobile first indexing you must have responsive design. A responsive site is one that fits every screen.
  2. 2. Mobile optimized content – There are so many websites that claim to be responsive website, but their content is not responsive.
    A mobile optimized website is one that offers perfect usability over a mobile phone in terms of content, videos, and images. Don’t hide content.
  3. 3. Create website and webpage as per mobile user – Most of us are still creating website as per desktop user and then transform it as per mobile user. But as per the recent study, we have identified that around 60% of user are using a mobile phone to explore the web.
  4. 4. Fast loading time – Website must load fastly over mobile. The loading time should not be more than 3 seconds.

You can use mobile responsive testing tool to check the responsiveness of the website, and this helps you to get the detailed information about the responsiveness issue.

Mobile First Indexing Recommendation

Very soon Google is going to roll out mobile first indexing algorithm. So, many webmaster having so questions in terms of moving the mobile site to responsive version and much more. From search engine land we came to know some useful recommendation that Google is suggesting in terms of mobile first indexing.

Google has recently published detailed information on moving m-dot site to responsive. This information seems to be very effective for all the sites those who want to move to mobile version. Also Google suggesting some implement techniques relating to mobile version of the website and this need to be responsive, before the mobile first indexing roll out.

Below are some useful tips that can work amazing to move ‘m’ dot domain name to responsive –

  • 1. At the very first you need to make your responsive site ready as soon as possible.
  • 2. Perform 301 redirect for all the old mobile version URLs to new page URLs this are responsive. Perform on URL basis using 301 redirect, redirect the old URL to the responsive URL.
  • 3. You can use rel=canonical for all the responsive URLs. So, that correct url will be indexed.
  • 4. Remove any mobile-URL specific configuration like conditional redirects or HTTP header.

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Attention Mobile First Index Going to Rollout

Very soon Google going to launce mobile first index. So, it’s very important that webmaster need to make M dot domain responsive. Otherwise it can loss all its visibility.

As per mobile first index Google going to give preference the responsive website as compare to non-responsive website. We have published on blog post relating to the same. For detail information about what is “Mobile first Index” ? Explore it now.

Below are the advice that you should know about mobile first index

  • 1. Google recently announced that they soon going to roll out the “mobile first index” and they want to warn all the M dot domain that they need to make it responsive. So, that the changes of losing the visibility and indexing over search engine can be reduced.
  • 2. If the webmaster planning to make their M dot domain responsive after “Mobile first index” rollout, then Google will fully index all your content and URL. The overall migration process will take longer time in terms of URL and content updation.
  • 3. At present google give preference to desktop-first index. As per the growing need of mobile user, Google decided to force “Mobile First Index” soon for the M dot domain. After the roll out Google will not index anything. It evaluates the as per the update.

Below are the perception that most of the webmaster thinks in terms of optimization

Most of the webmaster thinks that on mobile site it’s perfect to show less content as compare to desktop version of the same site. But as per Google this can leads to change in ranking over mobile search as compare to desktop search.

The best practice is to use the same content on both desktop and mobile site. Also have the same user experience.

m dot responsiveness

Deep Insight on “Mobile First Indexing”

  • 1. As per Mueller “mobile first index” will roll out on site by site basis. In a form of batch Google moves sites in this new indexing program.
  • 2. Going to launch this in 2018.

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Optimization Based on Google Mobile First Index

Few days back we posted an article on “Mobile First Index“. Now we are going to explain you how you can optimize the website as per Google Mobile first index. Google already started testing its mobile first index. As per the expert it looks for the mobile version of your website first to calculate the ranking. If the website don’t have the mobile version or is not responsive, it will jump to the desktop version. As we already explain in our last post that as per mobile first index Google giving preference to mobile optimized website.

Most of the search engine started giving priority to mobile optimized website as the number of mobile users are increasing day by day. To meet the requirement of users most of the search engine are enforcing site responsiveness.

Below are the most important site optimization tips and techniques as per Google mobile first index.

Loading Time Optimization

You need to optimize the speed of website so that it load faster. Loading time is one of the most important elements to rank better on Mobile. If your website load in less than a second the chances of ranking the website on mobile device is higher.

Point to remember tips and techniques in relation to loading time optimization: –

  • 1. All the images on your website should be optimized. The bigger size image can reduce the loading time. You need to optimize it such a way which can improve the website loading time.
  • 2. Deletion of irrelevant characters from the source code without effective the core functionality of the website.
  • 3. Reduce the redirection.
  • 4. Leverage browser caching.
  • 5. Never block CSS, Java script and images.


Mobile Optimization

Now responsive website having lot more advantages as compare to desktop version. Below are few of the tips that help you to make mobile optimization –

  • 1. Always try to avoid the use of Flash.
  • 2. Avoid making use of Pop-ups. This can increasing the loading time.
  • 3. The design should be such that allow user to navigate the page, category and button with finger.


On-page optimization

In terms of mobile search engine optimization you need to make sure that the title and description should not be too big. Also optimize the image using alt attribute and title tag. Other on-page elements optimization includes heading tag and more. For detail explore our blog on – “Most Important On-Page SEO Element”.

This helps to improve the visibility over mobile SERP.

In order to improve the visibility over local area you can go for following techniques:

  • 1. Integration of brand name and city name in title and description.
  • 2. Integrate brand name and city name in heading tag. Also in other on-page elements.
  • 3. Optimize the content by integrating brand and city name.

Mobile Optimized Content Get Priority to Index

Google recently going to introduce a new update called “Mobile First Index”. As per this update Google will give preference to mobile version content on both mobile and desktop search result in terms of indexing and ranking.

Now the question comes how Google crawling and indexing works after this update?

Now Google starts using mobile version page as a primary search engine indexing and this leads to quick and fast indexing of responsive pages as compare to non-responsive pages over Google search engine.

What are the changes we Google going to make in crawling and indexing?

Now a day’s people are performing more searches over mobile and to meet the requirement of users Google decided to index the mobile optimized pages first in the search result page. The non-responsive pages will not open properly over search engine and this lack of user engagement. So, to provide the better result Google started using responsive page/mobile optimized pages over google search page indexing. Previously Google use to crawl and index the page using desktop browser point of view, but now the Google changed the way of crawling and indexing of pages. Now Google is going to use mobile browser view.

What will happen with the non-responsive or non-compatible mobile web pages?

Those who don’t have the mobile website they don’t have to worry. Google still crawling and indexing the desktop version but the weightage will be given to the Mobile site. You can go for the mobile compatible website. You can ask your web designer and developer to make your website responsive.

If you have the mobile site you need to make sure that it should be the complete replica of the desktop version including link, content and pages.

How much time it will take to fully rolled out?

Google not yet committed how much time it will take. At present they are testing the mobile first indexing. If each and every things works perfect they will going to roll out this new feature. But if there is some issue they will not going to roll out.

What will be the impact this have on mobile ranking?

Definitely this going to have lots of impact over mobile ranking. If your web page is responsive it will crawl and index fastly as compare to the desktop version.

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