What is Content Duplication as per Google & How to Override IT?

Now a day’s everyone is using Internet but very few are aware of duplicate content. Guys from digital marketing background may aware of duplicate content. But you really know what are the consequences of having duplicate content on website? Now the next question comes how Google handle the duplicate content over web?

Google Process of Evaluating the Duplicate Content

Before moving into deep let’s first understand what most of us think about duplicate content.

  • 1. Duplicate content can leads to penalty
  • 2. Remove the page from indexing
  • 3. Can degrade the score of website over search engine

What is duplicate content?

As per Google the “Duplicate Content” is a block of content that match completely or some part across the domains. Google filter the duplicate result in its search engine while fetching the result. Over web there are so many duplicity. As per Matt Cutts 30% content over the web is duplicate.

Is duplicate content can panelized your website?

More than 60% webmaster thinks that Google penalize the website that have the duplicate content. This statement is not correct. Google never penalize the duplicate content. Google basically consolidate the result and fetch the unique result not the duplicate.

How Google Prevent Showing Duplicate Content?

Google Algorithm works so smarty to prevent showing the duplicate content over the search engine. All the results of the same content that matching the query are grouped into cluster and based on the algorithm the best result will be fetched.

How to Override the Duplicate Content?

There may be certain situation that can leads to duplicate content –

  • 1. Someone copied your content
  • 2. Website having the pagination issue
  • 3. Website having canonical issue
  • 4. Multi-language version
  • 5. Multi Regional version

Solution of Duplicate Content

  • 1. If someone copied your content you can request them for removal. If they are not removing you can contact DMCA.
  • 2. For multi-language or multi regional website use hreflang attribute.
  • 3. For Canonical related issue, use canonical tag and 301 redirect using .htaccess.
  • 4. In case of pagination use rel attribute.

    i.e. rel=”prev” and rel=”next”

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