content planning checklist

Content Planning Checklist for Perfect SEO

In this blog, we are going to share the deep insight on content planning and its implementation that can meet your goal. If you have the right content planning, you will achieve the success regarding reaching the target audience. Before jumping into content planning, you first need to analyze what’s your goal and what you want to achieve out of content? Once you identify this, it will be easier for you to strategies your overall content plan in the right direction.

1. Perform detail research

To have a successful plan, you need to make a very detail analysis regarding your target audience. By having the clear understanding of your audience, you can perfectly plan content. Also content plays a very important role to divert user to your product/services.

I would like to share a use case. A few years ago I had been allocated a project to create “content planning” for Higher Education. The client is into online education delivery. They have a platform that is used for online learning delivery. This time they want to target “Higher Ed.” So, before starting the project, we identified their audience. So, on following parameters, we performed the analysis –

  • a) Higher ed platform is more popular in Universities and colleges.
  • b) Some of the universities already using some of the solutions to deliver higher education online.
  • c) Some of the universities are new to the delivery of higher education using online learning delivery platform.

The above listed are the broad parameter for analysis. Now to move deeper we need to evaluate each in detail. Let’s consider first the higher education software is most widely used in universities and colleges.

Only universities and colleges are providing higher education. So, our target audience would be colleges and universities who were delivery higher education. Few of them are already using some online learning delivery solution for higher education whereas some colleges are not using any solution.

Here, you can see that we have identified the target audience. Our audience is college and universities HOD, Influencer, Director, and Dean. Now moving deeper let’s focus on how to generate content ideas for that target user group.

2. Content planning

Then we had dived the user broadly into two main categories – one who was using and other who were not using.

So, we took that user first who were not using any higher education software. Everyone was aware of such platform. Therefore, the question came how to conveyance them.

Below are lists of challenges for those colleges and Universities who are not using Higher Ed Software/platform –

  • a) Overall development cost
  • b) Time to setup
  • c) How will accelerate revenue
  • d) Adoption ratio for both teacher and student
  • e) Support
  • f) IT administration
  • g) Format of education delivery
  • h) Lifelong learning availability
  • i) Standard of education
  • j) Student engagement ratio
  • k) Secure
  • l) Features
  • m) Reporting & Analytics
  • n) Scalable or not
  • o) Customizable or not

Content Idea –

  • a) What will be the overall development cost of using higher Ed software/platform?
  • b) How much time required to set up higher Ed software?
  • c) How higher Ed software accelerate the college and universities revenue?
  • d) Is adoption of higher ED software very difficult for teacher and student?
  • e) Which platform to choose to delivery higher education online?
  • f) Which is the best platform that provides 24X7 support services?
  • g) How can a college use higher Ed to deliver lifelong learning?
  • h) What can all format be used for delivering online learning?
  • i) Overview of student and teacher engagement using higher Ed software
  • j) Trends in education in colleges and universities
  • k) What will be the outcome of using higher Ed software?
  • l) How colleges and universities can enjoy the more secure and perfect online learning?
  • m) Apart from online learning what universities and colleges can do with higher Ed software?
  • n) Enjoy paperless with best higher Ed software
  • o) How higher Ed software meet the growing need for online education?
  • p) Can college and universities manage online learning delivery independently using higher Ed software?
  • q) How can universities use higher Ed software across colleges?
  • r) Benefits associated with higher Ed software

Below are lists of challenges for those colleges who are using Higher Ed Software/platform –

  • a) High cost – operation/logistic cost
  • b) Inefficient
  • c) Not compatible with the latest technology
  • d) Hard to adopt
  • e) Need to use multiple platforms to deliver online education
  • f) Nonavailability of virtual classroom
  • g) Not a complete LMS
  • h) Not compatible with the latest technology
  • i) UI & UX is very complex
  • j) Not a complete end to end education delivery platform
  • k) Not supporting Branding (White-labelling)
  • l) No Mobile learning app
  • m) Insecure
  • n) Hard to integrate with another platform

Content Idea –

  • a) Is your LMS expensive? Time to switch
  • b) Why are most of the LMS not as efficient as we think?
  • c) Is your LMS outdated and not compatible with the latest technology?
  • d) Is your LMS is hard to adopt?
  • e) Are you LMS support virtual classroom?
  • f) Not having perfect user-friendly interface/li>
  • g) Are you struggling with the user experience problem?
  • h) How to choose an LMS?
  • i) Why should you switch your LMS?
  • j) Why you LMS does not work?
  • k) Why your e-learning initiative fail?
  • l) Are you happy with your current LMS?
  • m) Switching to new LMS is simple than you think
  • n) Is your LMS can be enjoyed over a mobile phone?
  • o) Is your current LMS is secure and complete?
  • p) How an integrated platform that helps in making e-learning more perfect?
  • q) Is your current LMS is secure and complete?

Above we have listed the topic idea. You can use Quora, Google Keyword Planner, and Google Trends to check the trend of these ideas. By keeping in mind following points, one can think about the topics.

These three platforms work perfectly to generate the content planning sheet.

Content Planning Checklist
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Content Planning Checklist
Get the complete overview of content planning techniques. The step by step guide helps you to get the insight into content planning and implementation. 1. Perform detail research 2. Content planning 3. Use right source
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